Marketing

Behind a brand that's synonymous with power and longevity is our brilliant people. Our Marketing employees collaborate globally to uphold our brand promise and enhance customer experience. They use their creative skills and strategic thinking to develop, implement, and execute marketing strategy for a business unit, brand, or product range to meet customer needs and achieve growth objectives. These doers develop and create design concepts and digital marketing materials, manage campaigns, lead creative development, and host immersive customer and dealer-facing experiences. On the technical side, they develop global, customer-facing marketing materials for products, technology, and services to promote the products that are building a better world. You can see examples of this team's work in action on our Cat apps, at tradeshows, or via our online presence.