Technical Marketing Communicator

Descripción

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Summary

As a Technical Marketing Communicator in Customer Solutions Core Regions, you will bring our products, technology, and services to life through clear, engaging content and visuals that speak directly to our customers. You will take complex technical details and turn them into stories that show real value and solve real customer needs. If you love great writing, take pride in the details, and enjoy owning your work from start to finish, we would love to meet you.

What You Will Do (Job Duties)

• Lead the content workstream for Go-To-Market (GTM) teams, partnering with other workstreams to develop GTM strategies, including target markets, product rollout, and marketing plans, and consistent GTM product messaging.

• Collaborate with product specialists, regional marketing teams, and engineers to develop global core content plans, including deliverables, languages, and due dates, in line with our content strategy.

• Write and deliver educational product content that communicates technical features and capabilities to internal and external audiences, such as technical specification documents, product webpages, listicles, FAQs, and videos, optimized for AI and organic search.

• Partner with enterprise process owners and vendors to produce and publish content, managing projects and working in internal production and publication systems, such as content and asset management databases, and with translation agencies.

• Coordinate video and photography shoots and the creation of product imagery.

• Develop and manage budgets to support product launches and updates, including the creation of launch materials.

• Keep all product marketing materials current and accurate, including spec sheets, product pages, virtual tours, and product visuals.

What You Will Have (Core Skills)

Customer Focus: You put customer needs and satisfaction at the center of your decisions. You build strong relationships, anticipate needs, and create solutions that resolve customer business issues.

Creativity: You bring fresh, original thinking to business situations. You welcome new ideas, build on others' suggestions, and explore what is possible.

Effective Communications: You share and interpret ideas clearly, adapting your message to your audience. You give and receive feedback constructively and present your work with confidence.

Relationship Management: You build and maintain healthy working relationships with clients, vendors, and peers. You respond promptly, monitor satisfaction, and work with others to resolve issues.

Vendor/Supplier Management: You manage relationships with external providers to ensure products and services are delivered on time and to specification. You give constructive feedback and resolve issues in the organization's best interest.

Technical Writing: You write clear materials for both technical and non-technical audiences. You gather input from experts and follow company documentation and quality standards.

Value Selling: You communicate the overall value of products, technology, and services and set our offerings apart. You research the customer's industry and show benefits in the customer's terms, beyond the initial sale.

Top Candidates Will Have

• Technical content writing skills with a strong customer focus, including experience writing customer-facing content on technical product features and capabilities for online and offline channels.

• Experience writing content to support AIO.

• Aptitude for working with technical data, such as product specifications, and translating it into clear customer language.

• Relevant product and application knowledge, or the ability to gain it quickly, to identify customer pain points and the product features that meet those needs.

• Proficiency in Microsoft Excel, including creating pivot tables.

• Ability to work with various software systems, such as content and asset management and project management systems.

• Strong project management, organizational, and planning skills, with the ability to work independently to execute and meet deadlines.

• Strong communication skills.

• Commitment to quality and strong attention to detail.

Additional Information

• Preferred Work Location: Peoria, IL

• Relocation is available with this position to Peoria, IL only

• Additional work locations in Cary, NC; Irving, TX and Melbourne, AU may be considered

• Visa sponsorship and ISE assistance is not available

• Travel expectation is up to 15%

• Caterpillar expects employs to work onsite five days a week when not traveling.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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