Market Development Consultant

Descripción

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Title: PR & Communications Manager

Salary starting from £66,079 depending on experience

Location: Peterborough

Benefits:

• 25 days annual leave,

• Up to 18% Bonus
• Monthly Cash Car Allowance - £600pcm

• Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%

• Contributory share scheme - Caterpillar will match 50% of the employee's contribution.

• Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.

About IPSD

Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

The Opportunity

As the External PR & Communications Manager for the Power Systems division, you will lead global media relations and content strategy for Cat Industrial Engines and Perkins, strengthening brand reputation and increasing visibility across key industry audiences.

Working with senior leaders, subject matter experts and internal stakeholders, you will translate business priorities into compelling stories, integrated communications plans and high-quality content across earned, owned and digital channels. You will lead proactive and reactive media engagement, thought leadership and content supporting key campaigns, product launches and business priorities.

As a trusted communications advisor, the successful candidate will build strong relationships with trade media journalists and use media, audience and performance insights to continually enhance communications effectiveness and strengthen our position as an industry leader.

What you Will Do:

• Establishes and maintains trusted relations with the trade media. Act as a facilitator and liaison between the media and appropriate internal subject matter experts and executives in providing editorial content on company’s product and services

• Provide counsel and guidance to internal groups in developing press materials and events. This includes planning, logistics and execution of media related special events

• Develops comprehensive media and content plans based on company goals

• Provide direct guidance to company managers and executives on media relationships and editorial management

• Responsible for the selection and management of a variety of outside suppliers including copywriters, videographers and photographers

• Develop and maintain a content strategy and calendar to support marketing plans and campaigns

• Track, analyse and report media results

• Monitors evolving media trends and identifies new opportunities to reach target audiences across trade media channels

• Develops and maintains relationships with key stakeholders within the enterprise to help uncover and tell proactive stories that support our enterprise narratives, business performance, product innovation, strategy and reputation

• Develop media materials as needed, including media pitches, media statements, FAQ’s, media briefings, fact sheets, press releases, media advisors and by-lined articles

• Responsible for executive preparation for media interviews, identifying and anticipating risks, staffing interviews, coaching and providing feedback

• Support the business objective and opportunities to develop and align the marketing tactics.

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

• Copywriting and editing knowledge, ability to write, review and edit texts and documents to promote messaging and brand positioning

• Extensive experience in communications, marketing or media relations

• Experience with trade media and executive communications

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Level Extensive Experience:

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner. Level Working Knowledge:

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Level Extensive Experience:

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Level Extensive Experience:

• Understanding of effective communication concepts, tools and techniques, ability to effectively transmit, receive, and accurately interpret ideas, and needs through the application of appropriate communications behaviours
• Discretion with sensitive and confidential information

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Level Working Knowledge:

• Knowledge of effective influencing tactics and strategies, ability to impact decisions within and outside organisation
• Experience with relationship building to develop a cooperative working environment with others inside and outside the department

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Level Basic Understanding:

• Strategic thinking, sound judgement and advanced writing skills

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Level Extensive Experience:

Additional Info

• The role may require up to 25% travel (domestic and international)

• The role is based at the Peterborough facility 5 days per week.

What You Will Get

We look forward to welcoming the successful candidate to our dynamic, diverse and creative marketing team. We have a culture of openness, autonomy, support, personal development as well as a continuous drive for improvement.

This role will provide a platform for you to leverage your Marketing Communication experience and allow growth potential to a broad range of marketing career paths within the organisation, offering clear progression opportunities and long-term growth.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For over 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting. #LI

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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