Sales Manager - Western Canada

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About Cat Financial

Cat Financial is a subsidiary of Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.

Role Definition

As the Caterpillar Financial Sales Manager based in Alberta, you will lead the Western Canada Sales Team in driving business growth, strengthening dealer and customer relationships, and advancing strategic financing solutions. In this leadership role, you will partner closely with Caterpillar dealers and internal stakeholders to deliver tailored financial solutions that support customer needs, grow sales, and build long-term customer loyalty across new machines, parts, and services.

Responsibilities

• Deliver business plan sales and market share targets for company products and services within the assigned industry segment or market.

• Develop and execute sales, marketing, and merchandising plans to support business objectives and drive growth across Western Canada.

• Manage territory sales leads, opportunities, customer relationships, account management activities, and related analytics to identify growth opportunities and support strategic decision-making.

• Ensure customer satisfaction by managing product and commercial issues, overseeing service goodwill spending, and applying business, financial, sales, and pricing knowledge of financial loan products.

• Coach and develop the sales team to maintain strong performance and support achievement of business objectives.

Compensation

• Base salary range of $143,029.00 CAD - $185,938.00 CAD, with an additional incentive compensation earning opportunity of 37% (as per current plan document).

Degree Requirement
Degree or equivalent experience desired.

Skill Descriptors

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Financial Statement Analysis: Knowledge of financial statement and balance sheet; ability to analyze financial statement data and determine the credit-worthiness of a business enterprise.

• Industry Knowledge: Knowledge of the organization's industry group, trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply industry knowledge appropriately to diverse situations.

• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Business Development: Knowledge of business development tools, techniques and approaches; ability to explore and develop potential areas of business growth for the organization.

• Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

Additional Information

• Travel across Western Canada is expected approximately 50% of the time, with additional travel based on business priorities.

• Relocation and sponsorship not offered.

• Applications accepted until 11:59pm ET Thursday August 13, 2026.
  

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization.