Senior Marketing Technology and Data Consultant

Who is CAT Digital? What do we do?

Big machines require big thinking. Are you looking for your next big challenge?

Cat® Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over one million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better world.

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

Job Opportunity:

We are seeking talented individuals to join our team to help us grow our presence, organization, culture, which will drive our digital product development efforts. As a member of our team, you will have the opportunity to work with cutting-edge technologies and collaborate with top professionals working on very high impact and visibility products. Don't miss this chance to join and support digital innovation for a global leader in heavy machinery!

What will you do?

As the Senior Marketing Technology & Data Consultant you will work between marketing teams and technical delivery teams to lead the strategic development, adoption, and execution of marketing technologies and processes in support of Cat OnPoint Marketing Services (Personalized Digital Marketing at Scale).

In the OnPoint context, this role serves as the primary business‑to‑technology liaison and program quarterback, accountable for intake, prioritization, and coordination of dealer onboarding and optimization work across Account Managers, Cat Digital delivery teams, Dealers, and Business Units. You will also:

• Lead intake, triage, and prioritization of OnPoint dealer and business requests, ensuring clarity before work enters delivery.

• Translate business needs into validated business and functional requirements, including dependencies, acceptance criteria, and business sign‑off.

• Serve as the first line of defense for dealer onboarding questions, journey changes, and program issues; resolve standard needs independently and escalate to SMEs when appropriate.

• Coordinate execution across Cat Digital delivery teams, Account Managers, Dealers, and cross‑BU partners to maintain delivery momentum across long‑running dealer plans.

• Represent the business in planning, backlog prioritization, and roadmap discussions, ensuring the highest‑value work is sequenced appropriately.

• Maintain situational awareness across all active dealers within an assigned region, proactively identifying risks, delays, or misalignment.

• Ensure measurement and analytics considerations are incorporated during intake, partnering with analytics owners without performing analytics execution.

This position operates within the Central European time zone and works closely with Slovakia-based engineering leadership and Cat Digital IT teams in the United States. The role requires effective collaboration across multiple time zones and cross-functional teams, with a strong partnership approach to support the EAME region.

What you have:

Background and experience:

• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants, and suppliers).

• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

• Data‑driven orientation: this is a strongly data‑focused role, requiring solid knowledge of SQL, experience working with Data Lakes, and the ability to understand and apply data analytics concepts to support decision‑making and ensure measurement considerations are incorporated early in delivery.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Advanced knowledge of marketing technology platforms, digital marketing processes, and marketing data concepts.

• Strong capability in requirements definition, dependency management, and cross‑functional coordination.

• Ability to operate in ambiguity and translate complex business needs into executable work.

• Strong stakeholder communication and issue‑resolution skills.

• Can work on moderate to complex initiatives involving multiple stakeholders and extended timelines.

• Prioritization, sequencing, and escalation to balance speed, quality, and scalability.

• Accountability for reducing delivery risk and protecting higher‑cost SME and Account Manager capacity.

Top Candidates will also have:

• Familiarity with modern data platforms such as Snowflake and Nexus, supporting marketing technology and analytics ecosystems.

• Experience collaborating within diverse, cross-cultural teams.

What we offer:
At Cat Digital, we are committed to fostering a culture of innovation and continuous learning, and we believe in investing in the development of our employees. As a member of our team, you will have access to a wide range of training and development opportunities, as well as very competitive compensation and benefits packages, like:

• 4600+ euros / month gross

• Performance related annual cash incentive

• Industry leading Pension plan

• 5 days of extra vacation above the legislative requirement

• Attractive Life insurance

• 1 volunteering day

• Multisport Card

Take the chance to apply now for this position at Cat Digital Slovakia branch!

Contract type:

Full-time

Place of work:

Kosice, Slovakia

Additional Information:

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

Caterpillar is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit https://www.caterpillar.com/en/careers/why-caterpillar.html

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