Technology Utilization Rep - Southern Europe

Description

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Summary

This role is accountable for driving construction industries technology utilization and adoption at scale across dealer and customer operations. The focus is not just selling technology but ensuring it is actively used to deliver measurable productivity, safety, and operation outcomes.

You will work directly with dealers and customers to close the gap between technology installed and technology used, driving execution in the field.

Key Responsibilities

Drive Utilization & Execution

• Lead actions to increase adoption and utilization of Cat technologies across installed fleets (Grade, Payload, VisionLink, Safety)
• Identify underutilized machines and work with dealers/customers to lift usage
• Drive execution discipline — ensuring technology delivers real outcomes, not just activation

Dealer Capability & Accountability

• Build dealer capability to support technology adoption and ongoing use
• Set clear expectations and review dealer performance against utilization and adoption targets
• Drive corrective actions where execution gaps exist

Customer Engagement & Value Delivery

• Work directly with customers to improve jobsite performance through technology
• Run jobsite reviews and identify productivity, safety, and efficiency gains
• Translate technology into clear, practical customer value (not features)

Training & Enablement

• Deliver targeted training to dealer teams and customers to improve adoption and usage
• Support onboarding of new technologies and features into dealer operations
• Ensure consistency in how technology is positioned and supported in the field

Opportunity & Growth Focus

• Identify aftermarket and incremental sales opportunities driven by technology usage
• Support growth in key growth metrics
• Use data and insights to prioritise actions

Cross-Functional Execution

• Work with product, digital, and support teams to resolve issues impacting adoption
• Provide field feedback on product gaps, training needs and commercialization barriers
• Support rollout of go-to-market programs and new technology releases

Skills & Experience Required

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships and proven ability to drive execution through dealers and customers
• Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
• Industry Knowledge: Knowledge of construction, mining, or heavy equipment environments, trends, directions, major issues, regulatory considerations, with experience in machine control & guidance, telematics, machine technology systems, and civil construction applications.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyse situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.

Top Candidates Will Also Have:

• 7+ years of experience working with construction equipment dealers, OEM distribution networks, or heavy equipment customers, ideally in sales, product support, digital solutions, dealer development, or technology adoption roles.
• Proven ability to build trusted relationships with dealers and customers, influence behaviour, and drive technology utilization and measurable business outcomes.
• Experience within construction, mining, heavy equipment, or related industries; exposure to telematics, connected equipment, machine technology, or digital solutions is highly desirable.
• Strong communication, training, and stakeholder management skills, with the ability to translate technical solutions into clear productivity, safety, and operational benefits.
• Fluency in English is required. French is the preferred additional language, while other European languages are also considered an asset given the international scope of the role.

Compensation & Benefits
Competitive salary based on degree and professional industry working experience. The Total Rewards package includes:

• Competitive remuneration package
• Attractive Bonus and Share options
• Career development with global prospects
• A strong commitment to safety and your wellbeing
• An inclusive workplace culture focused on quality, customer service and the environment
• A commitment to diversity and inclusion, equal opportunity, and equal outcome
• The opportunity to do truly meaningful work in a supportive, constructive culture that encourages you to make the most of your talents.

Additional information:

• Travel: requires 50% travel across the assigned territory
• A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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