Senior Marketing Communications Consultant

Beschreibung

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who care not just about the work we do – but also about each other. We are the makers, problem solvers and future work builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Our Product Support and Logistics Division (PSLD) is one of the most innovative divisions within Caterpillar. In PSLD, as within all of Caterpillar, our priority is our customers and helping them build a better world. We touch nearly every element of the services value stream. PSLD is responsible for Aftermarket Parts Distribution of Cat Parts, Integrated Logistics and Global Services supporting Caterpillar dealers and customers. Our teams work together in critical areas that leverage digital capabilities, technology and operational excellence.

As a Senior Marketing Communications Consultant within Global Dealer Learning, you will lead our marketing strategy, communications, and technician growth initiatives around recruitment and retention. This position connects marketing, communications, program execution, and dealer engagement to help dealers meet their Tech Cap & Cap expectations and execute against their technician attraction, hiring, development, and retention plans.

This role also serves as the global program owner for the Global Dealer Technician Challenge (GDTC), Caterpillar’s premier technician competition and recognition program. The position provides leadership across all aspects of the three-year competition cycle, including program governance, stakeholder management, marketing strategy, communications, event execution, budget management, and business results.

Additional Information:

• Location: Peoria, IL (United States)
• Required Travel: Up to 30% (Domestic & International)
• Relocation Assistance Offered: None
• US Work Sponsorship Offered: None
• Note: This role requires a three-year commitment due to the full GDTC (Global Dealer Tech Challenge) lifecycle, which begins with upfront planning and concludes with final event execution approximately 3 years later. This role requires schedule flexibility to support global meetings and program execution, including occasional work outside normal business hours and extended hours during peak GDTC competition periods.

What You Will Do:

This position leads the planning, development, and execution of strategic marketing initiatives that support dealer technician growth plans and help dealers deliver the right technician, at the right time, to provide a superior customer service experience.

Align Marketing Strategy to Technician Growth Priorities

• Partner with Technician Growth Consultants and program owners to align marketing strategy, communication priorities, and dealer-facing messaging to technician growth objectives.

• Develop and execute campaigns that help dealers activate programs, strengthen technician pipelines, close capability gaps, and support workforce capacity needs.

• Lead awareness efforts that elevate the technician profession and strengthen Caterpillar’s employment value proposition.

• Coordinate with Global Dealer Learning’s multimedia team to develop photo, video, and digital assets that support campaign execution and dealer engagement.

• Define communication plans and performance indicators to measure campaign effectiveness and business impact.

Global Dealer Technician Challenge (GDTC) Ownership

• Serve as the global program owner for the Global Dealer Technician Challenge (GDTC), with responsibility for strategic planning, governance, budget management, execution, and stakeholder engagement.

• Lead all aspects of a global technician competition across the full three-year competition cycle, requiring sustained ownership and a three-year commitment to remain in the role from upfront planning through final event execution.

• Manage a multi-year program budget, including supplier contracts, marketing spend, event costs, and participant experience investments.

• Provide continuous leadership throughout the full GDTC lifecycle to ensure business objectives, stakeholder expectations, and participant experience goals are met.

Stakeholder Engagement & Program Leadership

• Build and maintain strong relationships with Caterpillar business units, Caterpillar dealers, and external service providers.

• Partner with Global Dealer Learning teams, Technician Growth Consultants, dealers, and business partners to align programs and communications to dealer technician capability and capacity needs, attraction and hiring plans, capability gaps, development priorities, retention needs, and capacity growth expectations.
• Lead cross-functional teams to successfully execute complex global programs and initiatives.

• Develop executive-level reporting, presentations, and communications that provide visibility to program outcomes, risks, opportunities, and strategic recommendations.

• Identify opportunities for continuous improvement and implement solutions that increase program effectiveness and stakeholder value.

What You Have (Basic Requirements):

• Education Requirement: Bachelor’s degree or within lieu of a degree 5 years of experience is acceptable

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

• Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

What Will Set You Apart (Preferred Qualifications):

• Experience developing and executing enterprise-level marketing and communications strategies that drive adoption,
• engagement, and measurable business outcomes.
• Demonstrated success managing global programs, campaigns, or strategic initiatives involving multiple stakeholders,
• business units, budgets, and timelines.
• Experience leading large-scale events, competitions, recognition programs, or workforce development initiatives.
• Strong executive communication and presentation skills with demonstrated ability to influence senior leadership.
• Experience managing complex program budgets and delivering measurable business outcomes.
• Knowledge of Caterpillar’s dealer network, Global Dealer Learning priorities, and technician workforce development
• initiatives.
• Experience collaborating with external agencies, suppliers, and industry partners.
• Experience coordinating multimedia content development, including photo, video, and digital assets used to support
• marketing campaigns and program adoption.
• Demonstrated ability to lead multi-year global initiatives requiring strategic planning, governance, and stakeholder
• management with sustained continuity over a full program lifecycle.

What You Will Get:

This is Caterpillar – creating and delivering world-class components and solutions superior to the competition. Learn more about The Caterpillar Experience and why It's More Than a Job, it's a Career at Caterpillar.

Learn more about what happens inside Caterpillar’s Product Support & Logistics Division (PSLD).

About Caterpillar:

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

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Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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