Marketing Automation Product Owner

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Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:
The Marketing Automation Product Owner is responsible for defining, evolving, and delivering Salesforce Marketing Cloud capabilities that enable personalized, data-driven customer experiences aligned to the Caterpillar brand and strategic priorities.

This role sits within the Marketing Automation & Services team of Cat Digital and partners closely with product, engineering, data, and marketing teams to deliver scalable, omni-channel marketing solutions across the enterprise.

The Product Owner owns the product backlog, drives roadmap execution, and ensures platform capabilities meet business needs while maintaining a consistent and high-quality customer experience.

What You Will Do:

Product Strategy & Roadmap

• Define and prioritize the Marketing Automation roadmap aligned to business goals and customer engagement strategy
• Partner with stakeholders to translate business needs into platform capabilities and product enhancements
• Ensure alignment across enterprise initiatives, including customer experience, data strategy, and channel execution

Product Ownership & Delivery

• Own, maintain, and prioritize the product backlog based on business value and strategic impact
• Translate epics and themes into well-defined user stories with clear acceptance criteria
• Serve as the key decision-maker on feature scope, sequencing, and release planning
• Participate in Agile ceremonies (sprint planning, daily scrums, reviews, retrospectives) and ensure delivery against commitments
• Accept or reject completed work to ensure quality and alignment to requirements

Platform Enablement & Optimization

• Act as a subject matter expert in Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile, etc.) and its integration with Sales Cloud
• Drive development and optimization of omni-channel campaigns across email, SMS, and emerging channels (e.g., WhatsApp)
• Identify gaps in platform capabilities and recommend scalable solutions
• Support high-volume, personalized campaign execution through strong data and content integration

Cross-Functional Collaboration

• Partner with architecture, engineering, and data teams to deliver platform enhancements
• Collaborate with marketing teams and business units to enable adoption and improve campaign performance
• Communicate priorities, progress, and risks clearly to stakeholders and leadership
• Represent the voice of the customer and ensure a consistent experience across touchpoints

Risk Management & Operational Excellence

• Proactively identify and manage platform risks (e.g., spam mitigation, data quality, consent compliance)
• Drive prioritization and resolution of security, compliance, and deliverability issues
• Support governance of customer data, identity, and consent across marketing systems
  

What You Will Have:

• Customer Focus – Extensive experience aligning platform capabilities to customer needs and business outcomes
• Strategic Thinking – Extensive knowledge connecting day-to-day delivery to long-term product vision
• Execution Excellence – Extensive experience driving delivery through strong backlog management and prioritization
• Communication – Proven ability to clearly articulate product vision, priorities, and outcomes
• Collaboration – Expert ability to build strong partnerships across business, product, and engineering teams
• Technical Acumen – Working understanding of marketing platforms, data flows, and integration points
  

Considerations For Top Candidates:

• Typically a Bachelor’s degree in Marketing, Information Systems, Computer Science, or related field
• Experience as a Product Owner, Business Analyst, or similar role
• Experience working with Agile methodologies and delivery teams
• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile, etc.) preferred
• Working knowledge of Sales Cloud (contacts, leads, opportunities) and Salesforce ecosystem
• Strong understanding of marketing automation, personalization, and omni-channel engagement
• Experience with backlog management tools (e.g., Azure DevOps, Jira)
• Strong communication, organization, and stakeholder management skills
• Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant)
• Experience working in complex enterprise environments with cross-functional dependencies
• Familiarity with data integration, identity management, and digital tracking (cookies, devices, etc.)
• Experience supporting large-scale campaign execution and personalization
• Exposure to emerging marketing channels and technologies (e.g., AI, conversational messaging like WhatsApp)
• Marketing Cloud Email Specialist, Admin, Consultant certifications preferred
• Experience working with distributed or offshore teams

What Success Looks Like:

• Clear, prioritized roadmap aligned to enterprise marketing goals
• High-quality, on-time delivery of marketing automation capabilities
• Increased adoption of Marketing Cloud across business units
• Reduced risk across compliance, deliverability, and platform stability

Additional Information:

This position will be based out of either our Chicago, IL; Peoria, IL; Irving, TX (Dallas) or Cary, NC offices.

#LI

#BI (used to post on Built In Chicago)

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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