Aftermarket Sales Representative- Europe

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Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

As the BCP (Building Construction Products) Services Sales Representative, you are accountable for the BCP Parts & Services Sales growth plan in Northern Europe in line with the 2030 enterprise strategy. You lead and manage the dealers' relationships to market CAT parts and services, and you assist in the development of the dealer sales capability to reach and serve small contractors. You are working in close collaboration with a variety of internal as well as dealer partners to deliver these targets and plans.

Your responsibilities as part of the team

• Understand the Northern Europe small contractor customer requirements regarding parts and services, including the specific competitive landscape.

• Understand how customers want to interact

• Deliver year‑over‑year growth targets for BCP Parts STU, (dormant) small contractor customer activation, Customer Value Agreement growth

• Conduct regular sales performance reviews with dealers and ensure corrective actions are implemented where required.

• Lead the identification of selling opportunities, drive customer satisfaction improvements, and strengthen business relationships.

• Deploy an effective coordinated Services sales channel approach with the dealers

• Actively support innovation for incremental business growth (e.g. Cat Compact, AI solutions, digital platforms and campaigns,…)

Skills For Your Successful Assignment:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions.

• Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization in a constructive and collaborative manner.

• Relationship Management: ability to establish and maintain healthy working relationships with clients, dealers, and peers.

• Interpersonal and Communication skills: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs. Demonstrated ability to earn trust and drive change with all hierarchy levels at dealers and CAT

• Business Development: Knowledge of business development tools, techniques and approaches; ability to explore and develop potential areas of business growth for the organization.

• Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to crystalize and formulate the overall service 'value' and to differentiate offerings that address clearly understood customer needs

Your profile – what you should bring:

• Business or Engineering University degree and significant relevant experience

Top Candidates will also have:

• Experience in generating new business through commercial relationship management, market analysis, and a consultative approach

• Solid experience in business analysis, supporting strategic decision-making

• Track record of influencing stakeholders in matrix organizational environments

• Experience in working with dealers as this role requires dealer influencing and support in execution

• Proficiency in English, and at least one other European language is a plus (Greek, French, Hungarian,...)

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.​

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

What You Will Get
The successful candidate will have the opportunity to build on the skills they have by working with a variety of different functional areas, allowing them to develop their understanding of the wider business requirements. Becoming a member of a skilled, diverse and inclusive team that will provide a good foundation for future career development within Caterpillar.

Job Title: Services Sales Representative

Salary: £49,500- £57,500 depending on experience
Contract: Permanent
Location: Desford, Leicestershire
Benefits: 27 days annual leave + bank holidays – option to buy or sell, up to 10% annual bonus, Flexible Buy in Benefits such as Private Medical, Health Care, Dental & Vision scheme and more, Share Scheme (50% Company Matched), Contributory Pension Scheme (Contribution double by Company up to 10%), Employee Referral Scheme

Travel: 60% travel- both domestic and European

About BCP

The Building Construction Products (BCP) division team is comprised of more than 9,000 employees—from assemblers and accountants to marketing professionals and engineers—we work in factories, warehouses, and offices all over the world.

We are responsible for the design, manufacturing, marketing and support of Caterpillar’s line of small, versatile construction machines and attachments for the commercial construction, residential construction, specialty trades, landscaping and agriculture industries. Products include small wheel loaders, compact wheel loaders, backhoe loaders, compact track loaders, mini hydraulic excavators, skid steer loaders, telehandlers and small track-type tractors.

What We Offer

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company. You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For the past 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Just a quick heads-up: We value authenticity and encourage candidates to submit original, personally crafted responses throughout our hiring process. Use of AI-generated content may disadvantage your application.

We start reviewing applications as soon as they come in, so if you’re interested, don’t wait too long! We may close the advert early if we feel we’ve got a strong pool of potentially suitable applicants.

Don’t miss out, get your application in soon!

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Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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