Senior Data Specialist

Descrição

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Digital Media Strategist, Enterprise Media Platforms:

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Role Summary:

The Senior Data Specialist supports Cat OnPoint Marketing Services by executing marketing analytics and reporting, translating defined requirements into reliable, actionable insights that support dealer performance and campaign optimization.

This role performs hands-on analytics, dashboard development, and data validation, while also serving as a key liaison to Account Managers and dealers, helping interpret results, answer analytics-related questions, and ensure insights are clearly understood and actionable.

Working under established analytics strategy and standards, this role contributes to scalable reporting, improves data quality, and supports consistent measurement of campaign performance, customer engagement, and value realization.

What You Will Do:

• Execute analytics and reporting requests tied to dealer onboarding, campaign performance, and ongoing optimization efforts

• Build and maintain dashboards, reports, and visualizations focused on campaign performance, customer engagement, and conversion outcomes.

• Perform hands-on data analysis to identify trends, anomalies, and performance drivers across marketing campaigns and dealer activities.

• Serve as a liaison to Account Managers and dealer stakeholders, supporting analytics-related questions, explaining results, and helping translate insights into action.

• Validate data accuracy and perform data quality checks, investigating and resolving discrepancies across sources.

• Translate defined requirements into implementable analytics solutions, including report logic, metric definitions, and data transformations.

• Document and maintain data definitions, reporting logic, and dashboard structures to support consistency and scalability.

• Support ongoing improvement of reporting by identifying opportunities to streamline, standardize, or enhance analytics outputs.

• Partner with Lead Data Specialist and technical teams to support data requirements, reporting enhancements, and issue resolution.

What You Will Have:

Value Realization: Knowledge of value realization methods; ability to plan, execute, monitor and manage business activities and resources to determine and achieve the actual value from a business initiative as estimated in an associated business case.
Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience.
Agile Development: Knowledge of agile methodologies and the agile development lifecycle; ability to utilize formal agile methodologies, disciplines, practices and techniques for the delivery of new and enhanced applications.
Cloud Computing: Knowledge of cloud-based solutions and their applications; ability to design, implement, and manage cloud-based solutions to meet business needs and improve operational efficiency.
ETL Process: Knowledge of the extraction, transformation and loading (ETL) process; ability to develop a database through the ETL process.
Information Management: Knowledge of an organization's existing and planned Information Architecture and Information Management (IM) methodology; ability to collect and manage information from different sources, and distribute this information to enhance operational efficiency.

Considerations For Top Candidates:

• Bachelor’s degree or equivalent experience in Analytics, Data, Information Systems, Marketing Analytics, or a related field.

• Experience executing analytics and reporting for digital marketing programs, campaigns, or customer engagement initiatives.

• Hands-on experience working with marketing KPIs, such as engagement rates, conversion metrics, campaign performance, or customer behavior analysis.

• Experience interpreting and communicating campaign performance results to marketing or business stakeholders.

• Proficiency in SQL and experience working with structured datasets.

• Experience building dashboards and reports using data visualization tools (e.g., Tableau or similar).

• Ability to clearly explain analytical insights to non-technical stakeholders, including marketing or customer-facing teams.

• Strong attention to detail, with experience in data validation and quality assurance.

Preferred Qualifications

• Experience supporting marketing analytics in a dealer-facing or customer-facing environment.

• Familiarity with campaign reporting, audience segmentation, and customer journey analysis.

• Experience working alongside Account Managers, marketing teams, or CRM/campaign execution teams.

• Experience working within defined analytics frameworks or governance structures.

• Experience supporting value realization, ROI tracking, or performance reporting frameworks.

What Success Looks Like

• Dealers and Account Managers receive clear, accurate, and actionable insights on campaign performance and customer behavior.

• Dashboards and reports are reliable, easy to interpret, and consistently used to guide marketing decisions.

• Analytics questions from dealers and Account Managers are addressed quickly and effectively.

• Data quality issues are identified and resolved proactively, improving trust in reporting.

Additional Details:

• Sponsorship is not available for this role

• Relocation is not available for this role

• Remote work is not being considered for this role

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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