Marketing Communications Specialist

Beschrijving

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital, the digital and technology arm of Caterpillar Inc., leverages the latest technologies to build industry-leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

We are hiring a Marketing Communications Specialist to lead the vision, strategy, and operational evolution of creative capabilities supporting Caterpillar's eCommerce and digital marketing initiatives. This role is responsible for shaping and scaling end-to-end creative processes across campaign development, content production, brand stewardship, and creative innovation, ensuring marketing efforts deliver compelling customer experiences while driving measurable business outcomes.

The Marketing Communications Specialist will partner closely with marketing leaders, business stakeholders, agencies and production partners to establish creative direction, optimize workflows, implement emerging technologies and tools, and build a sustainable model for high-quality and ongoing creative testing across channels and platforms.

As a strategic leader and trusted creative advisor, this role will champion creative excellence across the organization, balancing brand consistency with channel-specific needs, fostering cross-functional collaboration, and continuously advancing creative capabilities through process improvement, experimentation, performance insights, and innovative approaches to content development and delivery.

Joining CAT Digital, you will be an integral part of the business, driving global eCommerce paid media marketing efforts to achieve customer acquisition, retention, and revenue goals.

What You Will Do

• Lead the development and execution of end-to-end creative strategies that support Caterpillar's eCommerce and digital marketing objectives, from concept development through final delivery, establishing feedback loops that turn creative testing outcomes and campaign insights into scalable best practices.

• Serve as both a creative leader and hands-on contributor, providing art direction while directly designing, developing, and refining creative assets to support business priorities, accelerate project delivery, and maintain quality standards across marketing channels.

• Establish and evolve scalable creative processes, workflows, and governance models that improve efficiency, increase production capacity, and enable consistent delivery of high-quality creative assets across channels.

• Partner with marketing teams, business stakeholders, agencies, and production partners to define creative direction, develop briefs, prioritize initiatives, and ensure successful execution of integrated marketing campaigns.

• Serve as a steward of the Cat brand, providing strategic guidance and quality oversight to ensure creative assets maintain a consistent visual identity, voice, and messaging framework while meeting the unique needs of individual campaigns and channels.

• Direct and oversee the creation of marketing content for Cat-led and Dealer-led initiatives across a variety of formats and channels including paid media, email, video, photography, graphics, copy, and emerging media experiences that support customer engagement and business growth.

• Identify, evaluate, and implement new creative technologies and collaboration tools that enhance creative capabilities, improve operational effectiveness, and support innovation and testing at scale.

• Champion a culture of creative excellence, experimentation, and continuous improvement by leveraging performance insights, documenting creative testing insights, and applying learnings to strengthen future marketing initiatives.

• Manage relationships with external agencies, vendors, and creative partners, ensuring deliverables meet quality expectations, timelines, budgets, and strategic objectives.

What You Will Have

• Customer Focus: Expertise in understanding customer needs, behaviors, and motivations, using audience insights and performance data to create impactful creative experiences that strengthen engagement and support business objectives.

• Creativity: Strong ability to develop innovative creative concepts, campaigns, and content strategies that balance brand consistency, customer relevance, and business impact across digital marketing channels.

• Global Perspective: Knowledge of issues, opportunities, and challenges associated with delivering creative solutions in a global organization; ability to adapt messaging, creative approaches, and collaboration models to diverse markets and audiences.

• Strategic Thinking: Knowledge of the importance of long-term creative vision and planning; ability to align creative strategy with organizational goals, identify emerging opportunities, and drive scalable solutions that enhance marketing effectiveness.

• Digital Marketing: Deep knowledge of digital marketing channels, creative testing best practices, with the ability to develop channel-specific creative strategies that improve customer engagement and business outcomes.

• Effective Communications: Proficient in communicating creative vision, rationale, and performance insights to stakeholders across business and technical teams, building alignment and influencing decision-making at multiple levels of the organization.

• Technical Excellence: Knowledge of creative technologies, design tools, digital production workflows, and emerging AI-enabled solutions, with the ability to improve efficiency, quality, and scalability through technology adoption and process innovation.

• Vendor/Supplier Management: Experience leading relationships with creative agencies, production partners, freelancers, and suppliers, ensuring quality deliverables, effective collaboration, budget stewardship, and alignment to strategic objectives.

• Project Management: Expertise in leading complex creative initiatives from intake and concept development through production and final delivery; ability to establish scalable processes, prioritize resources, manage competing demands, and ensure timely execution of creative work.

• Creative Direction: Expertise in creative leadership, brand stewardship, and visual storytelling, with the ability to establish creative standards, provide art direction, guide cross-functional teams, and translate business objectives into compelling customer experiences.

Considerations for Top Candidates

• Experience working within a large, matrixed organization

• A current portfolio that can be viewed when applying

• Proven ability to lead end-to-end creative strategy and execution, including concept development, art direction, and content production

• Strong portfolio demonstrating expertise across a variety of creative disciplines

• Experience balancing strategic leadership with hands-on creative production

• Experience building, documenting, and scaling creative processes, governance models, and operational frameworks

• Experience using data to inform creative decision-making

• Exposure to multi-country or multi-market creative marketing strategies

• Experience managing vendors, agencies, and production partners

• Degree in Graphic Design, Advertising, Marketing, Communications, Fine Arts, or a related field.

Additional Information

• Locations are: Dallas, Chicago, Denver, Peoria, Cary

• Relocation is not available for this position

• Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

• EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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