Marketing Communications Consultant

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Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary:

As a Marketing Communications Consultant, you will be a consultant and divisional expert in Marketing Communications for support in region(s) with Electric Power having a focus on the promotion of diesel and gas generator sets and associated products and services.

What you will do:

• Develop and execute a regional marketing communications plan utilizing digital and non-digital channels to create awareness and generate leads.

• Develop launch strategy and design campaigns for new product introductions to the market. Key channels will include cat.com, SEM/SEO, social media, marketing automation communications, advertising media, events, and PR.

• Develop and execute a marketing communications plan to generate awareness and leads for current products and solutions and associated services. Design and execute campaigns to reach and engage target audience.

• Develop market knowledge and expertise in diesel and gas segments for assigned regions as above including product and applications, life cycle cost, knowledge of dealers’ and customers’ applications, industry and marketplace needs.

• Overall, you can expect to:

  • Own and lead the execution of marketing programs from start to finish

  • Manage and control assigned budgets

  • Define innovative marketing communication strategies for product and services promotion via physical & virtual customer experience including tradeshows.

  • Work in partnership with internal and external creative agencies to develop creative briefs e.g., for advertising including print, digital, and video assets.

  • Monitor, analyze and action to improve campaign results.

  • Analyze industry trends and the competitive environment.

What you will have:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  Level Extensive Experience:
  • Facilitates creation of the 'right' products and services to resolve customer business issues.
  • Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
  • Advises others on creating customer focused environments in various scenarios.
  • Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
  • Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
  • Communicates and models the criticality of customer focus as an organizational strategy.

• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
  Level Working Knowledge:
  • Demonstrates experience participating in productive collaborative processes.
  • Under guidance, initiates collaborative meetings.
  • Assists in communicating shared goals with diverse groups and parties.
  • Helps promote collaboration across generations, functions, regions, and levels.
  • Helps solve business problems and meet business goals through collaborative processes.

• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  Level Working Knowledge:
  • Delivers helpful feedback that focuses on behaviors without offending the recipient.
  • Listens to feedback without defensiveness and uses it for own communication effectiveness.
  • Makes oral presentations and writes reports needed for own work.
  • Avoids technical jargon when inappropriate.
  • Looks for and considers non-verbal cues from individuals and groups.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  Level Working Knowledge:
  • Provides prompt and effective responses to client requests and interactions.
  • Monitors client satisfaction levels on a regular basis.
  • Alerts own team to problems in client satisfaction.
  • Differentiates the roles and responsibilities in a business relationship.
  • Works with clients to address critical issues and resolve major problems.

• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
  Level Basic Understanding:
  • Explains how a sense of competition with industry counterparts can motivate greater productivity.
  • Identifies the key elements of the business strategy.
  • Demonstrates the ability to articulate how own work supports the business strategy.
  • Seeks help to clarify elements of the strategy that are beyond the group's influence.

Top Candidates Will Also Have:

• Bachelor's degree in a Business or Marketing program or equivalent experience.

• A minimum of 5 years of experience in Marketing or a Communications-related role.

• Power business background

• Strong Business Acumen to measure marketing return on investment (ROI).

• Proven ability to manage multiple projects simultaneously.

Additional Information:

• This position is located in Irving, TX.

• Travel up to 25% is required.

• Domestic relocation assistance is offered for this position.

• Visa sponsorship is not offered for this position.

• This position requires the candidate to work a 5-day-a-week schedule in the office.

Final Details:

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

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Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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