Marketing Manager

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Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

Joining CAT Digital, you will play an integral part of the business as you will supervise and lead the eCommerce digital marketing team that includes digital marketing with optimized customer journeys & paid marketing media plans to acquire and retain eCommerce customers.

What You Will Do:

• Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.

• Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results

• Manages a significant paid media budget while achieving world-class ROAS and conversion rates

• Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.

• Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement

• Overseeing research of multiple requests from business development leaders across the country.

• Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.

• Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.

• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Considerations For Top Candidates

• Extensive experience with paid media marketing execution

• Supervisory, paid media agency management

• Multi-channel paid media tactics (eCommerce focused preferred)

• Multi-country marketing plans (eCommerce focused preferred)

• Paid media collaboration plans with distributors / dealers

• Paid media execution experience with a Fortune 500 company

• Bachelor’s degree (MBA preferred).

Additional Information:

• Position will be available in a Cat Digital hub

• Sponsorship is not available

• Relocation is not available

• Remote work is not available for this role

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar:

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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