Marketing Specialist

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

​The Product Support and Logistics Division (PSLD) is one of the most innovative divisions within Caterpillar. In PSLD, as within all of Caterpillar, our priority is our customers and helping them build a better world. We touch nearly every element of the services value stream from procurement to design and manufacturing to distribution. PSLD is responsible for Aftermarket Parts Distribution of Cat Parts, Integrated Logistics, segment Procurement and the design and manufacture of Wear Components (Undercarriage and GET) and Maintenance Components (Seals, Tubes & Hardware, Hose & Couplings, Fluids and Filters). 

Job Summary

The Marketing Specialist serves as a consultant in supporting marketing initiatives for service & repair and upgrade kitting solutions where decisions and recommendations are made for strategic advantage and contribute to the division’s business and long-term leadership position.

Additional Info

• This position is located in Morton, IL and does not provide relocation

• 10% or less travel is expected with this position

What You Will Do

• Applies previous experience to develop expertise in marketing communication support, and market intelligence within PSLD Kitting Solutions. Will demonstrate creativity, foresight, business judgment, and/or marketing/distribution knowledge along with the sensitivity to customer financial impact.

• Oversees all aspects of PSLD market communication materials and go-to-market marketing activities covering kitting NPI deliverables, market and distribution needs to stimulate breakthrough solutions that would help in market leadership including the following key departmental and/or enterprise deliverables and initiatives:

  • Kit NPI Support: Develops Data Sheets, develops Marketing Bulletins, develops Unique Selling Proposals (USPs), collaborates and support development of customer facing marketing brochures

  • Dealer/Aftermarket Sales Operation Communication:  Catdealer.com; maintenance and improvements, webinar updates for awarenes, showcase kitting solution offerings in applicable CAT internal and CAT Dealer training events (e.g., CCR Conference, CAT Dealer Spring Training, regional/district dealer training, etc.)

  • Customer/end-user Communication: Parts.cat.com; collaborate and support website update to be current and easier to find kitting solutions

  • Marketing/Competitive Intelligence: Provide support to better understand kitting solutions competitive landscape.  Deliverables will include understanding competitors go-to-market deliverables and best practices; eCommerce, sales/promotional material, web interface, etc. Analyze competitors on the marketing 4P’s versus competition and make recommendation to leadership on way to mitigate gaps. Act as a project leader for competitive intelligence and other marketing specific projects

• Supports senior management in planning major programs and objectives for the Division.

• Implements best-in-class practices through VOD from CAT Dealers, VOB from internal process partners, and competitor website and marketing communication referencing to maximize our overall kit marketing effectiveness

What You Have

• Promotion and Marketing Communications : Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

• Effective Communications : Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Collaborating : Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

• Creativity : Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

What Will Set You Apart

• Bachelor's degree in Business Administration, Marketing, Communications

• Relationship Management : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Experience with any of the following: Caterpillar Dealers, DevOps, Content Creation, Adobe products

What You Will Get

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides:

• Competitive Base Salary

• Annual incentive bonus plan*

• Medical, dental, and vision coverage

• Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

• 401k savings plan

• Health savings account (HSA)

• Flexible spending accounts (FSAs)

• Short and long-term disability coverage

• Life Insurance

• Paid parental leave

• Healthy Lifestyle Programs

• Employee Assistance Programs

• Voluntary Benefits (Ex. Accident, Identity Theft Protection)

*Subject to annual eligibility and incentive plan guidelines.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

$95,640.00 - $143,520.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

February 17, 2025 - March 3, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.     

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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