描述
Career Area:
SalesJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
The Customer Industries Services & Products department of the Customer Services Core Region (CSCR) Division is hiring a Product Application Director who will have combined responsibility for the commercial Go to market strategy for Heavy Construction & the Excavation business across Core regions; as well as the regional Product application strategy execution in designated Asia Pacific countries.
This is a senior leadership position that plays an important role in the execution of the commercial Go-to-Market strategy for the CI Segment and requires extensive ability to lead change and a unique combination of commercial skills and Industry, technical customer requirements understanding.
The incumbent will lead a team of individual contributors expert in Product application, Quality and Aftermarket based across Asia Pacific, Europe and North America to enable a full ownership of the designated segment go-to-market strategy. In this role, the incumbent will partner with multiple internal teams in sales and product group as well as dealers and customers to identify opportunities to deliver greater customer value.
Key responsibilities include:
Lead a team of specialists who support field based Sales and Aftermarket Reps, product groups, dealers and customers in application training, job site studies, competitive testing and analysis, value analysis, and NPI launch training.
Gathering marketplace requirements and setting direction for future evolution within assigned Segment and region. Engage with customers to drive operational improvements.
Developing business case, business plan, product definition and specifications, product launch and life cycle management activities.
Skills You Have
Customer Focus and Value Selling: ability to translate customer needs into practical business solutions that deliver value-added services to customers beyond delivery of a purchased product, technology or service.
Extensive Industry and assigned product family knowledge including trends, major issues, regulatory considerations
Extensive ability to drive change through the development of mutual and effective internal partnerships and the ability to communicate a strategic vision while outlining concrete execution milestones.
Strong communication, relationship-building, and problem-solving skills.
Strong decision making and critical thinking skills
Ability to negotiate successfully across the organization and with partners in a constructive and collaborative manner
Business development: ability to support business growth and development while improving customer outcomes
Formal team leadership experience including cross cultural and remote management
Additional requirements
20+ yr experience in the commercial space involving dealer or customer facing roles and progressively growing responsibilities
University degree, preferably in Engineering or Business
Additional Details
The position is based in the Caterpillar Singapore office
Travel: up to 40% on a global scale
No immigration/international relocation support available
About Customer Solutions Core Regions: this Division is committed to solving customer challenges that extend beyond purchasing machines and parts. This team, alongside dealers, engage closely with customers, to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing. The division is regionally focused on the unique needs of customers in core regions which consists of North America, Europe, Japan, Australia and New Zealand.
Posting Dates:
September 4, 2026 - September 20, 2026Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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