Business & Trade Media Relations Manager - EAME

描述

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Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Caterpillar

For more than a century, Caterpillar has built a better, more sustainable world. With 2025 sales and revenues of $67.6 billion, Caterpillar Inc. is shaping the future as the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Backed by one of the largest independent global dealer networks and financing services through Cat Financial, the company’s primary business segments: Power & Energy, Construction Industries and Resource Industries are solving customers’ toughest challenges through commercial excellence and advanced technology, driven by a highly skilled, dedicated global team. Learn more at www.caterpillar.com.

The Opportunity

As Caterpillar’s Business & Trade Media Relations Manager – EAME, you will lead strategic media relations activities across Europe, Africa, and the Middle East, driving visibility and engagement with business, trade, and regional media audiences. This role is responsible for developing and executing integrated media strategies that support Caterpillar’s enterprise priorities, strengthen the company’s reputation, and elevate awareness of its products, services, innovations, and business achievements.

Working closely with internal stakeholders, subject matter experts, and senior leaders, you will identify and deliver compelling storytelling opportunities that align with Caterpillar’s business objectives and corporate messaging. Acting as a trusted communications advisor, you will help shape proactive and reactive media strategies, manage media engagement activities, and support executive visibility across key markets.

The successful candidate will develop and implement strategic communications plans, secure impactful earned media coverage, and build strong relationships with journalists and industry influencers. They will bring expertise in media relations, message development, reputation management, media monitoring and analysis, and the planning and execution of media events, ensuring consistent and effective communication that enhances Caterpillar’s position as an industry leader.

Additional Information

• Must be able to travel up to 25% globally.
• This role requires 5-day per week on site presence.
• Valid Swiss work permit or Swiss/EU-25/EFTA citizenship required.

What You Will Do

• Establishes and maintains relationships with broad range of business and trade media. Acts as both facilitator and liaison between the media and appropriate internal subject experts and executives in providing editorial content on products, services and enterprise news.
• Provides counsel to internal groups in developing press materials and events. This includes planning, logistics and execution of media related special events.
• Develops comprehensive media plans based on company goals.
• Provides direct guidance to company managers and executive office on media issues and editorial management.
• Responsible for selection and management of a variety of outside suppliers as needed, including writers, photographers, printers and event facilities providers.
• Owns major enterprise trade show trade media strategy and oversees execution.
• Tracks, analyzes and reports media results across EAME, providing trade and business-related insights and recommendations to improve coverage quality, message pull-through and alignment with enterprise and trade objectives. And assists with reporting of all media results across EAME.
• Proactively suggests new ideas and ways of working to clients to meet goals while also understanding existing processes and their benefits.
• Monitors evolving media trends and identifies new opportunities to reach target audiences across business, local and trade media channels.
• Maintain relationships with key stakeholders within the enterprise to help uncover and tell proactive stories that support our enterprise narratives, business performance, product innovation, strategy and reputation.
• Develop media materials as needed, including media pitches, media statements, FAQs, briefing books, fact sheets, press releases, media advisories and by-lined articles.
• Responsible for executive preparation for media interviews, conducting 1:1 media training, identifying and anticipating risks, staffing interviews, coaching and providing feedback.
• Support high-priority enterprise media initiatives across EAME as needed.
• Advise on reputational risk and media implications; assist in tracking and responding to inbound inquiries.

What You Will Have

• Planning: Tactical, Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
• Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Initiative: Being proactive and committing to action on self-identified job responsibilities and challenges; ability to seek out work and the drive to accomplish goals.
• Interpersonal Relationships: Knowledge of the techniques and the ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Copywriting and Editing: Knowledge of copywriting and editing; ability to write, review and edit texts and documents to promote marketing.
• Organizational Communications: Knowledge of techniques and media for organizational communication; ability to utilize relevant tools to communicate information about the organization internally and externally.

Desirable:

• Extensive experience in communications or media relations
• Knowledge of company, products, and product applications
• Understanding of the corporate organization and dealer operations
• Experience with business media, trade media and executive communications
• Experience with relationship building experience to develop a cooperative work relationship with others inside and outside the department
• Strategic thinking, sound judgement and advanced writing skills.
• Discretion with sensitive and confidential information

What We Offer

At Caterpillar, you'll have the support, opportunities, and resources to succeed from day one. With comprehensive training, experienced mentors, global exposure, a competitive rewards package, and the career development opportunities you'd expect from a Fortune 100 company, you'll be empowered to build a rewarding and impactful career.

Your contributions help drive our success, and we're committed to helping you achieve yours. When your work helps shape the world around us, it's important to be part of something meaningful—doing work that makes a real difference every day.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting #LI

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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