Opis
Career Area:
MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Summary
The Marketing Manager role supports and leads development of dealer specific SGP (Strategic Growth Plans) to support future services growth across multiple industries. The role involves working with and leading dealer and Caterpillar teams through deep data analysis, defining opportunity concentrations, identifying potential solutions, and ultimately building a granular execution plan which will lead to robust governance and growth over the next 1-3 years. This position will be focused on Construction Industries. The role will be segmenting the business analysis to uncover unique customer attributes and business drivers which can be leveraged to create solutions for individual segments.
What You Will Do
Leading cross functional teams to common objectives
Draw conclusions and provide strategic and tactical recommendations from data, VOC, and VOB drivers
Developing 1-3 year strategic and tactical execution plans with a focus on business growth
Developing detailed action plans which can be built into a governable project
Identifying potential roadblocks across the organization and working across teams to enable progress
Setting clear scope, timelines, and success metrics for the project
Stakeholder management: aligning leaders, partners and teams
What You Have
Customer Focus: Extensive experience of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Decision Making & Critical Thinking: Extensive experience of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Negotiating: Working knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
Relationship Management: Extensive experience in relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Working knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Value Selling: Working knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.
Influence: Working knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Top Candidate Will Also Have
Bachelor’s Degree in a Business or Engineering related field and industry experience.
Expertise in Excel, Power Point, and other business-related software
Previous experience and strong knowledge working with OEM (Original Equipment Manufacturer) and distribution relationships
Deep knowledge and commercial experiences in Construction industries, specifically around customer services needs and what customers value in services
Experience and deep understanding of how a customer, dealer, machine works and when and how aftermarket support is utilized, customers segmentation (Do it myself, mine operator, contractors, etc.) and dealer coverage/interaction
Experience with customers and what customers consider when making their decisions on buying parts, services, rebuilds and what Cat customers value in services offerings
Strong Facilitation/Critical thinking skills
Digitally curious with a strong interest in AI tools and innovations
Additional Informational
Minimum 25% business travel is expected
This position requires working onsite five days a week.
How We Support You (Employee Benefits)
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date).
Final Details
Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Posting Dates:
May 18, 2026 - May 31, 2026Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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