Digital Content Author

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary:

As a Digital Content Author, you are responsible to organize, author, and maintain content for defined web sites Catdealer.com, Caterpillar.com, and Cat.com. Collaborate with Digital Content Specialists and Content Owners to set up, deliver, and maintain content as defined by the data governance policies of the web site owner(s). The overall goal is to maintain a well-organized, user-friendly web presence that contains relevant content that meets the needs of the user audience and meets the goals of the content owners.

What You Will Do:

• Review content appropriateness and placement of author content for the desired results by leveraging data analytics.
• Assist in developing standard templates, documentation, and processes that make it easier for the content owners to provide the content and the end users to find and understand the content.
• Maintain knowledge of the search optimization principles, technology, and the integration of potential multiple on-line channels.
• Maintain knowledge of data governance for the web site.
• Maintain knowledge of functional technology of the authoring system or tools as they change with upgrades and new releases.
• Ensure compliance with the latest web development standards supported by the company, and brand, legal, information security (data security and privacy compliance) and document retention standards within the content delivered.
• Understand content update schedules and ability to prioritize work to achieve the desired results in authoring to meet those schedules.
• You will need to be able to take direction for other content related duties as provided by the leadership team.
• Identifies, documents, and reports design, reliability and maintenance problems and bugs. Gathers and consolidates feedback from customers and team.
• Answers customer and support questions; provides guidance and support for product integration and infrastructure issues.

What You Have:

• Bachelor’s degree or higher, preferably in Marketing or Communications; or equivalent work experience
• Experience developing a cooperative work environment with others inside and outside the department
• Experience effectively communicating with others at various levels in the organization
• Must be willing to travel up to 10% of working time

Top Candidates Will Also Have :

• Experience with web content (content management, content development, taxonomy)
• Working experience with Adobe Experience Manager (AEM) or other web platform tools
• Working experience with HTML, JavaScript, Dreamweaver, and Photoshop
• Working experience with metrics, Google Analytics, data focused
• Ability to quickly adapt to change

Skills:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Basic Understanding:

• Focuses activities on developing and maintaining positive customer relationships.
• Discusses general differences between internally and externally focused organizations.
• Cites the cost and benefits of good versus poor customer service.
• Explains why customer satisfaction is important to successful product/service delivery.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Basic Understanding:

• Demonstrates a basic understanding of the concept of collaborative processes.
• Explains the concept of collaboration as applicable to organizations.
• Provides examples of how collaboration has helped achieve organizational goals.
• Contrasts collaborative with competitive operating styles in organizations.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level Basic Understanding:

• Explains organizational incentives and rewards for innovation and creativity.
• Describes the process for researching creative ideas.
• Lists features of an environment conducive to creativity.
• Demonstrates fresh and compelling ideas in own work.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Basic Understanding:

• Describes non-verbal behaviors that influence the interpretation of the message.
• Cites examples of effective and ineffective communications.
• Explains the importance of effective business communication.
• Speaks/writes using correct language, mechanics, and gestures.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Basic Understanding:

• Provides examples of the characteristics of effective business relationships.
• Identifies key business relationships in own organization.
• Describes the nature of a productive business relationship.
• Explains the benefits of building business partnerships.

Additional Information :

• Peoria, IL is the hybrid work location

Summary Pay Range:

$79,800.00 - $119,760.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Annual incentive bonus plan*

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

*Subject to annual eligibility and incentive plan guidelines .

Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

January 16, 2025 - January 22, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.     

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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