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Marketing Sales Product Support Card@2X

Marketing / Sales / Product Support

Product Application Specialist - Asia Pacific (SEM Brand Product)

Lokalizacja Singapore, Singapore
Data opublikowania
Typ kontraktu Full time
Rodzaj pracy Regular
Requisition ID R0000151297

Career Area:

Marketing / Sales / Product Support

Job Description:

Your Work Shapes the World

Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do the work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.

When you join Caterpillar, you are joining a team of makers, innovators and doers. We are the people who roll up our sleeves and do the work to build a better world. We don’t just talk about progress and innovation. We make it happen. And we are proud of that, because it helps our customers build and power the world we live in – the roads, hospitals, homes and infrastructure.  Without a dedicated workforce Caterpillar could not effectively meet our customer’s needs.  Join us.


To develop SEM and dealer New Product Introduction prime product machine and application training and provide consulting services to dealers and customers. This includes dealer/customer training strategies, and customer consulting throughout the world for various products. The position works closely with other Product team members, engineering, product support, service engineering, and the Regional Industry Sales team and Product Support representatives.


  • Become an industry expert in areas of various products as required,

  • Manage and coordinate dealer and customer visits to support customer requirements and represent Caterpillar in local industry and trade associations programs.  

  • Be responsible for monitoring industry and competitive trends to provide influence and represent Business Unit in NPI programs for product families.

  • Provide assistance on existing and potential customer issues and improvement measures within the industry.  

  • Assist dealers by supporting roll out of new products (e.g., products, parts, work tools, customer service agreements, other service products); configuration and utilization that provide the best solution for a customer;

  • Help to create and promote programs that increase sales while maximizing price realization; develops required proficiency level in the specified foundation competencies and skills.

  • This position involves approximately up to 50% travel.

Basic Qualifications

  • Experience in product training or similar programs

  • Strong business understanding of products

  • Solid experience in marketing applications

Top Candidates will also have

  • A business, marketing, or degree in engineering or equivalent, minimum 3 years’ experience in marketing or related business

  • Understanding of Caterpillar dealers.

  • Experience in product support is also highly desired.  

  • This position requires a motivated, proactive decision maker with an ability to work well with dealers but also customers.  

  • Candidate must be a proactive voice for the brand in the field.

Employee benefit details

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus.

Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

Final details

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

Caterpillar offers many job opportunities which can be found through our employment website at

Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network here .