Marketing Consultant

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Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centres, municipalities, and more.

With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers.

We are looking for top talent to build and scale the next generation of technologies, products and services to help our customers build a better, more sustainable world. We need self-motivated, intelligent and team-oriented individuals to make our plans a reality. Individuals with high emotional intelligence, humility and openness to discovery will thrive in the teams we are building. Join our team to help build a better, more sustainable world for future generations!

The Opportunity

The Electric Power Division (EPD) is looking for a Marketing Consultant to join our team! Our solutions help meet customer needs in a variety of ways - everything from providing back-up power to hospitals to providing emergency power when natural disasters strike and supporting critical infrastructure for data centers.

As a Marketing Consultant in EPD, you’ll play a key role in shaping how we bring our products and services to market. You’ll combine customer, market, and competitive insights with strong communication and strategic thinking to develop meaningful positioning, messaging, and marketing plans. Working with teams across the organization, you’ll help equip sales and dealers for effective customer conversations, build thought leadership, and lead initiatives that solve customer challenges while supporting business growth.

What you’ll do:

• Develop and execute marketing plans for expansion of existing brands and development of new products or services.
• Collaborate and maintain effective internal communications with product, commercial, business development, dealer, customer experience, and marketing teams to align business objectives, customer needs, unique selling points, value propositions, launch readiness, and market execution.
• Conduct and synthesize customer, market, competitive, and channel insights to identify opportunities, define target audiences, develop differentiated positioning and messaging, and build effective customer strategies.
• Develop clear, compelling, and customer-focused messaging that translates complex technical or business information into relevant customer outcomes and reasons to act.
• Develop and maintain marketing content and sales-enablement materials, ensuring accuracy, brand consistency, audience relevance, and usability across regions and channels.
• Train sales and dealer teams on customer needs, value propositions, key messaging, and new offerings to support effective customer conversations and market execution.
• Identify and lead projects that address customer pain points and market needs while advancing key business and growth objectives.
• Manage agency and supplier partners to deliver high-quality work within agreed scope, timing, budget, and brand standards.
• Establish metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement.
• Develop thought leadership content that position Caterpillar Electric Power as a trusted industry voice and support business objectives.

What you will have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Working Knowledge:

• Communicates the importance of customer needs/expectations and commits to resolving them.
• Researches and verifies customer needs and expectations.
• Solicits customer satisfaction feedback and acts on improvement opportunities.
• Helps link organizational objectives to customer needs and expectations.
• Meets regularly with customers to understand their wants, needs and expectations.

Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Level Working Knowledge:

• Conducts business with multiple countries.
• Follows policies and procedures governing business activities with another country.
• Obtains information regarding operational issues of other countries when making business decisions.
• Assesses key legal, regulatory, and financial issues specific to a particular country.
• Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Level Working Knowledge:

• Shares ideas and is open to other opinions and views.
• Analyzes own assignments and work environment for creative changes.
• Exhibits interest in new ideas and experimentation.
• Contributes to and encourages new ideas; builds on suggestions of others.
• Explores possibilities and their viability.
• Contributes innovative design concepts and creative solutions while building on feedback and ideas from stakeholders and team members.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Level Working Knowledge:

• Delivers helpful feedback that focuses on behaviors without offending the recipient.
• Listens to feedback without defensiveness and uses it for own communication effectiveness.
• Makes oral presentations and writes reports needed for own work.
• Avoids technical jargon when inappropriate.
• Looks for and considers non-verbal cues from individuals and groups.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Level Working Knowledge:

• Provides prompt and effective responses to client requests and interactions.
• Monitors client satisfaction levels on a regular basis.
• Alerts own team to problems in client satisfaction.
• Differentiates the roles and responsibilities in a business relationship.
• Works with clients to address critical issues and resolve major problems.
• Helps solve business problems and meet business goals through collaborative processes.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Level Basic Understanding:

• Explains how a sense of competition with industry counterparts can motivate greater productivity.
• Identifies the key elements of the business strategy.
• Demonstrates the ability to articulate how own work supports the business strategy.
• Seeks help to clarify elements of the strategy that are beyond the group's influence.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Level Working Knowledge:

• Works with vendors to assure that products or services are delivered to time and quality specifications.
• Provides feedback on vendor performance to responsible contract administrators.
• Resolves routine issues or problems with vendors in organization's best interest.
• Identifies communications bottlenecks and recommends appropriate solutions.
• Builds effective working relationships with counterparts in vendor or supplier's organization.

Considerations for Top Candidates

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or a related field, or equivalent relevant experience. Master’s degree would be an advantage.
• Strong written and verbal English communication skills, with demonstrated ability to translate complex technical or business information into clear, compelling, and customer-focused messaging.
• Demonstrated experience developing and executing go-to-market strategies and marketing plans for products, services, or solutions.
• Experience developing value propositions, positioning, messaging frameworks, marketing content, and sales-enablement materials for different customer audiences.
• Proven ability to work effectively with global and cross-functional teams.
• Demonstrated ability to manage multiple stakeholders, priorities, and projects in a fast-paced, matrixed environment while delivering high-quality outcomes.
• Demonstrated ability to manage external vendors and internal stakeholders.
• Experience in B2B, industrial, energy, power generation, or other technically complex industries would be an advantage.
• Proficiency with Microsoft 365 tools and experience using marketing analytics, content management, and CRM.

Additional information:

• Position will require around 10-15% travel.

• Relocation is not available for this role.
• Caterpillar is an Equal Opportunity Employer (EEO).

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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