FG Wilson Marketing Graduate

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Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

FG Wilson Marketing Graduate

Discipline: Commercial Business

Location: Belfast, Northern Ireland

Salary: £30,311

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Since 1925, we’ve been driving sustainable progress and helping customers build a better world through innovative products and services. Throughout the product life cycle, we offer services built on cutting-edge technology and decades of product expertise. These products and services, backed by our global dealer network, provide exceptional value to help our customers succeed.

We have a clear vision to be the global leader in providing customer value in the markets in which we operate. Our core values (Integrity, Excellence, Teamwork, Commitment and Sustainability) are key to our success.

FG Wilson, a Caterpillar Company and a leading global brand in generator manufacturing and power solutions, is seeking a motivated and ambitious Marketing Graduate to join our team. This role provides an excellent opportunity to gain hands-on experience supporting marketing activities across international markets, working within a well-established and highly respected industrial brand.

The successful candidate will support the development and execution of integrated marketing campaigns, digital initiatives, and distributor engagement programmes, helping drive brand awareness and customer demand across multiple regions. As part of this role the candidate will also have an opportunity to experience other roles within the Commercial organisation to provide them with valuable career insights for the future.

Diversity at Caterpillar

When we leverage our people's experiences, backgrounds, and cultures in an inclusive environment, we enable every individual to achieve their full potential, which drives business success. We are proud to be active partners with both the Society of Women Engineers (SWE) & Women's Engineering Society (WES). We also have numerous well supported employee resource groups. Caterpillar is an equal opportunity employer, and we welcome applicants from diverse backgrounds.

What experiences can we offer you?

As an equal opportunity employer, we value diversity at Caterpillar and believe the more experience you can gain early in your career the further you can go. That’s why during our Graduate scheme we place an emphasis on multiple diverse projects. You will have the opportunity to work and collaborate with various stakeholders and we are looking for you to bring fresh, innovative ideas to support our marketing strategy.. You will be a fully involved team member with responsibility and accountability for key project deliverables. That said, you will be given all the support you require to be successful.

Responsibilities

Build foundational knowledge of FG Wilson, its products, services and customers.

Grow personally and professionally through soft skills development and hands-on technical training.

Collaborate with experts in product development, dealer management, marketing, and sales.

Work in various rotational assignments throughout the FG Wilson Team, learning strategy and products; manage assigned territory and serve as a connection between dealers and FG Wilson.

Key Responsibilities

• Support the planning and delivery of marketing campaigns across digital, print, social media and distributor channels

• Assist in managing and updating marketing content including website, product collateral, and social media

• Work closely with internal teams and global distributors to ensure brand consistency and campaign alignment

• Conduct market research and competitor analysis to identify trends, opportunities, and insights

• Assist in the promotion of new product launches and product updates

• Coordinate and support events, trade shows, and exhibitions (virtual and in-person)

• Monitor and report on campaign performance metrics, including website analytics and lead generation

• Help maintain and develop marketing materials such as brochures, presentations, and case studies

• Support internal communications and brand engagement initiatives

Skill Descriptors

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.

Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs

Applicants will be on target to achieve a minimum of 2:2 honours degree level in a relevant degree:

• Business Management

• Marketing

• Commercial

Recruitment Process Guidelines:

Here is a brief overview of what you can expect when applying to our Early Career roles…

Online Application: The first stage of the process is to complete the online application and attach your CV, this must be done before the closing date of the role that you're applying for.

Stage One: Recruiter screening. We will review all applications and ensure minimum requirements are met before moving candidates onto the next stage – hiring manager screening.

Stage two – In Person Interview: During the interview we will look at a range of competencies & behaviours such as teamwork, decision-making, communication, and problem-solving. In addition, you may be asked to complete some pre-work ahead of the interview.

Stage three – Offer: After all of the interviews are complete, the team will review the feedback and extend offers to our preferred candidates, we aim to do this as quickly as possible. We look forward to receiving your application to join Caterpillar!

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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