Creative Specialist

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Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary:

The Creative Specialist for Caterpillar's Electric Power Marketing team is responsible for designing and executing marketing materials that enhance employee and customer engagement, drive awareness of Electric Power offerings, and support business growth.

This role leads the creation of visually compelling creative assets, digital content, and brand-aligned marketing materials. The Creative Specialist collaborates closely with teams across Electric Power, dealers and Caterpillar technology partners to deliver a consistent, cohesive visual strategy and high-quality creative materials.

What you will do:

Create Compelling Visual Designs and Brand Assets

• Develop and execute creative visual concepts that effectively communicate key messages and support business objectives.

• Design a wide range of marketing and communication materials, including digital, print, presentation (PowerPoint), and multimedia assets.

• Apply brand standards consistently while evolving creative solutions to meet audience and business needs.

• Transform complex information into visually engaging and easy-to-understand graphics.

Manage Creative Projects from Concept to Completion

• Lead design projects through all stages of development, from concept creation and stakeholder alignment to final production and delivery.

• Balance multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.

• Collaborate with cross-functional teams to ensure creative solutions align with strategic goals and project requirements.
• Incorporate feedback effectively and refine designs based on stakeholder input.

Collaborate and Communicate Effectively

• Partner with marketing, communications, leadership, and subject matter experts to develop impactful visual solutions.

• Present design concepts and creative recommendations clearly to stakeholders and project teams.

• Build strong relationships across organizations to understand audience needs and deliver effective visual communications.

• Support a collaborative creative environment that encourages innovation, feedback, and continuous improvement.

Lead Marketing/Communications Innovation and Process Transformation

• Identify and implement emerging marketing technologies, AI tools, and digital capabilities to improve efficiency and effectiveness.

• Support enterprise initiatives focused on customer personalization and digital engagement.

• Create marketing and communication process standards and governance to ensure consistency for EPD stakeholders.

What you will have:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  
• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
  
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
  
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Top Candidates Will Also Have:

• Bachelor’s degree in Graphic Design, Communications, Digital Marketing or a related field; or equivalent work experience.
• Advanced proficiency in Adobe Creative Cloud applications, including InDesign, Photoshop, Illustrator, and Adobe Express.
• Experience creating and editing visual content for presentations, social media and digital platforms.
• Experience developing professional PowerPoint presentations for the business.
• Experience editing and producing video content.
• Experience using AI-enabled creative or marketing tools to improve efficiency and enhance content development.

Additional Information:

• This position is located in Irving, TX.
• Occasional travel is required.
• Domestic relocation assistance is not offered for this position.
• Visa sponsorship is not offered for this position.
• This position requires the candidate to work a 5-day-a-week schedule in the office.

Final Details:

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

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Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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