Applications Specialist - Salesforce Marketing Cloud

Career Area:

Business Technologies, Digital and Data

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Definition:

• As a Salesforce Marketing Cloud Application Specialist, you will be responsible for developing and executing omni-channel automations within Salesforce Marketing Cloud, working closely with a digital strategist to align business needs with Marketing Cloud solutions, and executing campaigns in Email Studio, Automation Studio, and Journey Builder, while providing strong knowledge of the platform, processes, and best practices in automation.

Responsibilities:

• Develop, test and deploy marketing automation campaigns within Salesforce Marketing Cloud 
• Build out customer lifecycle journeys and email campaigns using Salesforce Marketing Cloud including automated and triggered campaigns.
• Participates in developing, coding and testing computer programs for multiple projects.
• Participate in preparing technical and procedural documentation required in application system development.
• Creates detailed flowcharts to show processing logic for application programs.
• Execute solutions for programming system operations, including encoding, testing, debugging and documenting programs.

Required Certification:

• A 4-year college or university degree in Information Technology, Computer Science or related field of study and a minimum of 5 to 7 years of enterprise technology experience is recommended.
• Salesforce Marketing Cloud Developer Certification
• Salesforce Marketing Cloud Administrator Certification 

Consideration for Top Candidates:

• Proficiency in JavaScript and SSJS for Cloud Page development.
• Demonstrated eagerness to learn and adapt to new applications and technologies.
• Possession of Salesforce Marketing Cloud Consultant Certification.
• Possession of Salesforce Marketing Cloud Email Specialist Certification.
• Demonstrated ability to use Marketing cloud connector to extract Salesforce Sales and/or Service Cloud data.

Skill Descriptors:
Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
Level Extensive Experience:
• Ensures capture of lessons to be learned from a problem-solving effort.
• Organizes potential problem solvers and leads problem resolution efforts.
• Uses varying problem-solving approaches and techniques as appropriate.
• Contributes to standard practices for problem-solving approaches, tools, and processes.
• Analyzes and synthesizes information and devises alternative resolution strategies.
• Develops successful resolutions to critical or wide-impact problems.

Technology Advising: Knowledge of effective advisory methods and ability to provide valued information and advice to clients regarding products, technologies, services and solutions for a specific technology domain.
Level Working Knowledge:
• Assesses the current technology environment, expressed needs and initiatives of client organizations.
• Uses an effective consulting method to present technology solutions that resolve stated client business issues.
• Advises clients regarding a family of specific products, technologies or services in a technology domain.
• Demonstrates basic competence and sound business knowledge regarding specific products, technologies or services within a domain of technology expertise.
• Achieves consulting relationship rating of 'professional' by delivering timely, meaningful advice meeting client needs in a narrow set of specific technologies.

Application Design, Architecture: Knowledge of basic activities and deliverables of application design; ability to utilize application design methodologies, tools and techniques to convert business requirements and logical models into a technical application design.
Level Expert:
• Consults to others on the technical design of high-impact, multi-technology complex applications.
• Contributes to the establishment and implementation of best practices for application design.
• Leads in evaluating and selecting emerging application design tools and techniques.
• Mentors juniors to create multiple application designs on multiple technology platforms.
• Directs the development of technical standards and platforms for application design.
• Provides application architecture consulting and educational support to associates and business line areas.

Implementation: Knowledge of how to run applications for organizations; ability to implement application software within an organization and help end-users perform specific tasks (ex: accounting or graphic design).
Level Extensive Experience:
• Monitors employees to solve software application problems in a timely and efficient manner.
• Designs a department's implementation strategy while considering issues such as budget, time, technology and human resources.
• Evaluates new application software in order to determine applicability within organizational environments.
• Supervises a team to implement application software within the department.
• Evaluates best practices of application implementation within the industry; learns the principles and practices of application software.
• Advises end users on advanced functions and operational techniques of application software.

System and Technology Integration: Knowledge of the features and facilities of systems; ability to integrate and communicate among applications, databases and technology platforms.
Level Expert:
• Consults with others on system and/or technology integration efforts.
• Monitors system and technology integration trends and directions.
• Plays a leadership role in defining systems integration processes and practices.
• Designs complex interfaces, integration strategies and plans.
• Holds an industry wide conference on system integration and migration issues, problems and considerations.
• Demonstrates extensive experience with system and technology integration.

System Testing: Knowledge of system and software testing; ability to design, plan and execute system testing strategies and tactics to ensure the quality of software at all stages of the system life cycle.
Level Extensive Experience:
• Verifies the proper flow of transactions across all input, output and storage channels or devices.
• Evaluates interoperability of new systems with existing systems during the beta testing phase.
• Supervises the testing of complex, multi-platform and distributed applications.
• Designs processes to ensure that the system meets and maintains requirements and expectations.
• Coaches end users on the development of test data and test scenarios for system validation.
• Manages the execution of test plans, including resources, strategies, schedules, processes and tools.

Systems Software Infrastructure: Knowledge of computer architecture and system software interaction; ability to design and build a fundamental architecture of operating systems, database management systems, communications protocols, compilers and other development tools.
Level Extensive Experience:
• Designs and implements software infrastructure and core technologies.
• Develops software architecture and data management policies and procedures.
• Resolves issues regarding the implementation of heterogeneous open systems.
• Evaluates the management of software configuration facilities and practices.
• Coaches on the essential elements of software architecture, platforms and products.
• Facilitates internal and external cooperative and distributed alignment and processing of systems software infrastructure.

Technical Troubleshooting: Knowledge of technical troubleshooting approaches, tools, and techniques; ability to anticipate, recognize, and resolve technical issues on hardware, software, application, or operation.
Level Extensive Experience:
• Emphasizes the business impact of failure and the criticality and timing of needed resolution so that problems can be avoided in the future.
• Creates trouble reports for all issues found and reviews solutions for completeness and correctness.
• Directs the resolution of communications problems in multi-vendor environments.
• Resolves a variety of hardware, software, and communications malfunctions.
• Coaches others on advanced diagnostic techniques and tools for unusual or performance-related problems.
• Facilitates the distribution of releases reports and correction packages to departments or clients.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Additional Information:

• This role is a hybrid position and would require any successful candidate to commit to a 3 day per week in office requirement.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade.  It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job.  At the discretion of management, this description may be changed at any time to address the evolving needs of the organization.  It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act."

Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

October 22, 2024 - November 5, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.   

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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