Senior Content Specialist

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

Senior Content Specialist – A creative force multiplier with a deep knowledge of the agency model creative process, capable of participating in best-in-class creative concepting to final delivery. Comfortably designing, writing, producing, and/or editing as they are sharing ideas with fellow creative collaborators and partner clients. The Senior Content Specialist will be expected to bring well-thought ideas to the table and help execute them, sometimes even lead them.

What You Will Do:

• Create informative and entertaining content, including graphics, photographs, audio, video, social media posts, and other visual creative elements.

• Utilizes a background of experience of internal creative teams or external agencies to participate in creative brainstorms, leveraging past experience to deliver ideation that dynamically delivers creative solutions to client asks.

• Participate in creating informative presentations that engagingly display team creative. Capably confident in sharing idea with client partners.

• Adhere to the company’s brand voice.

• Be a valuable partner with Strategy and Project Management teams to ensure that all work delivers on scopes and creative briefs.

• Helps create and determine the overall style in which a video or graphic approach is communicated visually to its audience.

What You Will Have:

Client Focus: Knowledge of the values and goals that align to internal client needs and satisfaction as primary considerations and ability to leverage that information in creating customized creative solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, teams and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications : Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Considerations For Top Candidates:

• The ideal candidate is a passionate, collaborative creative who possesses a dynamic creative skillset, omnichannel marketing experience, and a proven track record of strategic thinking, conceptual development, and delivery of best-in-class solutions

• Bachelor's degree combined with 6+ years of relevant experience working in a creative position with an external agency, or in-house, corporate environment

• Proven track record developing integrated content across multiple channels including print, digital, social, video, photography, and live events

• Expertise in brand development, including a strong understanding of how to integrate the corporate brand and brand voice throughout all aspects of the work

• An impressive portfolio that demonstrates originality, innovation, and multi-disciplinary thinking

• Ability to work in a fast-paced environment and guide others under pressure, maintaining quality and attention to detail while managing multiple concurrent projects-keeping all balls in the air

• Strong attention to detail, combined with excellent communication and the ability to prepare and deliver compelling presentations

• A natural team player who prioritizes the performance and success of the team ahead of personal success

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

Additional Information:

Flexible hybrid work environment

#LI-Hybrid

#BI (used to post on Built In Chicago)

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

November 20, 2024 - November 29, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.   

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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