Marketing Communications Consultant - Digital Marketing & Training

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Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar Remanufacturing Division (Cat Reman)
Do you have a passion for helping customers and supporting sustainable solutions? Since 1973, Cat Reman has helped bring the value at the core of every Cat product back to life. Our team is focused on delivering high-quality solutions that support our customers’ success while advancing a circular economy. Every role in Cat Reman contributes to measurable business impact, customer value, and sustainability.

Job Summary
Caterpillar’s Remanufacturing Division is seeking a Marketing Communications Consultant that will be located in Irving, TX and requires 5 days in the office each week. This role owns Cat Reman’s customer- and dealer-facing marketing across digital channels, branded merchandise, and training. The position leads recurring web and email communications, selected paid media, branded merchandise management, and the maintenance, improvement, and execution of high-visibility training programs, while managing the associated program budgets. Together, this work connects digital execution, brand presence, and capability building across teams and agency partners.

The role supports customer experience and growth by improving channel discoverability and engagement, coordinating agencies and stakeholders, and keeping training resources current, accessible, and scalable. Success requires customer focus, disciplined project management, strong cross-functional communication, attention to detail, and the ability to prioritize work in a fast-moving environment.

Key Responsibilities include, but are not limited to:

Digital Marketing

• Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
• Plan and execute customer and dealer email communications aligned with business priorities and brand standards.
• Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring.
• Support campaign development and execute annual marketing plans (Plan on a Page) with internal partners and industry teams.
• Track channel performance indicators, including impressions, clicks, web activity, attributable sales, open rates, click-through rates, and leads, to improve future execution.
• Develop product-specific value messaging and sales content as needed, including support for new product introductions.
  

Branded Merchandise

• Manage Cat Reman branded merchandise, including item selection, ordering, inventory, and fulfillment.
• Ensure merchandise aligns with Caterpillar brand standards and approved supplier requirements.
• Coordinate with vendors and internal stakeholders on timelines, budgets, approvals, and quality.
• Support dealer, customer, and internal merchandise requests tied to business priorities.
• Track inventory, spend, and usage to forecast needs and make the most of available resources.
  

Training

• Maintain and update content for Virtual Cat Reman U, an online training program, and help learners access current training resources.
• Improve trainer certification curriculum, facilitation materials, student resources, and dealer and regional playbooks for the Next Level instructor-led training program.
• Coordinate marketing-led training offerings at Caterpillar facilities and support locally delivered sessions.
• Track registration, attendance, budget, learner completion, and participant feedback to improve program effectiveness.
• Coordinate with stakeholders to keep training content current, practical, and aligned with customer and dealer needs.
  

Marketing Operations & Collaboration

• Collaborate across Cat Reman, On-Highway Truck Engines, product groups, industry teams, agencies, facilities, and other internal partners.
• Prioritize work against business objectives, customer needs, available capacity, and delivery risk.
• Provide clear status updates, document critical handoffs, and escalate decisions or constraints early.
• Direct, review, and approve agency work while maintaining internal ownership of outcomes.
• Manage assigned program budgets, maintain accurate forecasts, and track spending to ensure effective use of available funds and timely processing of invoices and payments.
• Use workflow and project management tools such as Workfront and apply consistent content tagging and metadata practices to keep work organized, trackable, and on schedule.
  

What You Will Have

Customer Focus
Applies a customer-back mindset to digital content, communications, branded merchandise, and training programs.
Collaboration
Works constructively across functions, regions, facilities, agencies, and stakeholder groups to deliver aligned outcomes.
Creativity
Balances innovation and pragmatism to improve marketing execution, experiences, content, and scalable processes.
Effective Communication
Communicates clearly in written, verbal, and presentation formats; adapts messages to the audience and maintains accuracy in customer-facing work.
Relationship Management
Builds productive relationships with internal partners, agencies, vendors, dealers, and other stakeholders.
Promotion & Marketing Communications
Uses digital channels, branded merchandise, and training communications in combination to support business priorities and customer value.

Preferred Skills / Experience

• Bachelor’s degree in Marketing, Communications, or a related field, or 8–10 years of equivalent work experience.
• Experience managing digital marketing channels, including web, eCommerce, email, paid media, and social, with working knowledge of Salesforce Marketing Cloud, Google Analytics, SEO and search, audience segmentation, and personalization.
• Experience managing branded merchandise or promotional items, including vendor coordination and inventory.
• Experience developing or maintaining customer, dealer, or employee training programs and materials.
• Strong project management skills, including the ability to coordinate multiple stakeholders, agencies, timelines, and budgets.
• Experience managing budgets, including forecasting, tracking spend, and ensuring timely invoice processing and payments.
• Ability to interpret performance measures and use insights to improve marketing execution.
• Strong attention to detail and proficiency with Microsoft 365 and workflow tools such as Workfront.
• Experience using Copilot or similar AI tools to work more efficiently, improve quality, and move work forward.
  

Additional Details

• Travel: Less than 15%
  
  

What You Will Get!

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

Here you earn more than just an hourly wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of annual bonuses.

Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

• Medical, dental, and vision coverage

• Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

• 401k savings plan

• Health savings account (HSA)

• Flexible spending accounts (FSAs)

• Short and long-term disability coverage

• Life Insurance

• Paid parental leave

• Healthy Lifestyle Programs

• Employee Assistance Programs

• Voluntary Benefits (Ex. Accident, Identity Theft Protection)

All eligible candidates MUST pass the following pre-employment screenings before they can be hired to any Caterpillar position:

• Background Screening

• Drug & Alcohol Screening

Please ensure you frequently sign into your candidate home for any updates or correspondence for positions that you have applied for. https://cat.wd5.myworkdayjobs.com/CaterpillarCareers

Keep a frequent check on emails as correspondence will be sent to the email that you used to apply with. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

Visa sponsorship is NOT available for this position.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers

Relocation assistance is offered for this position.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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