Global Product Marketing Consultant – SEM Solutions

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Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Customer Solutions Growth Regions Division – Join us!

This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing.

The division is regionally focused on Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM) and organized into three functional areas: Customer Facing, Customer Solutions and Business Enablers.

This role is part of the Technology, Products & Services team focused on designing and delivering customer solutions leveraging full autonomy solutions across Cat & SEM to deliver customer outcomes.

Role Definition
The Global Product Marketing Consultant as Market Professional for Autonomous Haulage Systems (AHS) is responsible for leading regional commercialization and deployment strategies for Caterpillar autonomous solutions. This role focuses on accelerating adoption, improving customer outcomes, and delivering profitable growth Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM).

The incumbent operates as a senior individual contributor with a high level of knowledge and experience, provides a future vision of technology by influencing cross-functional teams and senior leadership while representing the voice of the customer throughout product lifecycle and site deployment phases.

What You Will Do

• Develop global AHS commercialization strategy aligned with global product direction
• Define target customers, mine profiles, and deployment opportunities across region
• Establish differentiated value proposition versus competitors and alternative operating models
• Lead go-to-market execution for AHS deployments across all regions
• Train global sales teams and dealers on AHS value and positioning
• Build standardized ROI models (haul cycle efficiency, utilization, cost per ton)
• Support customer investment decisions and internal approval processes
• Support pricing strategies for AHS solutions, including subscription and service models
• Collaborate with Product, Engineering, Digital, and Services teams
• Support NPI and Gateway reviews from commercialization and customer perspective
• Track KPIs including pipeline, win rate, deployments, and revenue contribution
• Collaborating with other internal teams to get alignment on timelines, understanding marketing goals, and developing the marketing autonomous solutions roadmap.

What You Have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:

• Communicates the importance of customer needs/expectations and commits to resolving them.
• Researches and verifies customer needs and expectations.
• Solicits customer satisfaction feedback and acts on improvement opportunities.
• Helps link organizational objectives to customer needs and expectations.
• Meets regularly with customers to understand their wants, needs and expectations.

Service Excellence: Knowledge of customer service concepts and techniques; ability to meet or exceed customer needs and expectations and provide excellent service in a direct or indirect manner.
Level Extensive Experience:

• Anticipates customers' needs and satisfies them proactively.
• Resolves complex customer complaints or problems.
• Teaches others how to deliver excellent customer service in a variety of settings.
• Applies the concept of 'Moments of Truth' to customer service.
• Participates in developing a variety of effective ways to deal with difficult customers.
• Recovers from a service failure in a way that enhances customer's esteem of the organization.

Consulting: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately.
Level Working Knowledge:

• Explains the requirements, deliverables, costs, and criticalities of the assignment.
• Participates in developing consulting opportunities or assignments.
• Uses formal and informal means to keep client informed on progress and issues.
• Carries out the agreed-upon consulting assignment in a professional manner.
• Documents client's objectives and project scope.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Extensive Experience:

• Reviews others' writing or presentations and provides feedback and coaching.
• Adapts documents and presentations for the intended audience.
• Demonstrates both empathy and assertiveness when communicating a need or defending a position.
• Communicates well downward, upward, and outward.
• Employs appropriate methods of persuasion when soliciting agreement.
• Maintains focus on the topic at hand.

Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Level Working Knowledge:

• Develops basic persuasive arguments.
• Discusses organizational culture around providing input on decisions.
• Uses active listening skills and probing techniques to surface opportunities to influence.
• Identifies who the decision makers are and how they receive information.
• Regularly presents ideas or suggestions to associates in persuasive terms.

Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
Level Working Knowledge:

• Identifies and documents specific problems and resolution alternatives.
• Examines a specific problem and understands the perspective of each involved stakeholder.
• Develops alternative techniques for assessing accuracy and relevance of information.
• Helps to analyze risks and benefits of alternative approaches and obtain decision on resolution.
• Uses fact-finding techniques and diagnostic tools to identify problems.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Working Knowledge:

• Provides prompt and effective responses to client requests and interactions.
• Monitors client satisfaction levels on a regular basis.
• Alerts own team to problems in client satisfaction.
• Differentiates the roles and responsibilities in a business relationship.
• Works with clients to address critical issues and resolve major problems.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Level Working Knowledge:

• Implements the group's go-to-market strategy.
• Raises awareness of potential strategic alliances and partnerships.
• Explains elements of the strategy to others and encourages questions.
• Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
• Makes sound recommendations when faced with complex and contradictory alternatives.

Additional Information:

• Must be able to travel at least 50%

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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