Market Research Consultant

Descrizione

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Market Research Consultant is expected to contribute in achieving the company business plan by providing marketing research services in support of business unit/district/dealer goals.

What You Will Do:

• Leverage new and existing customer insights tracking survey data, transactional survey data and primary market research to help CAT business units and CAT dealers identify what experiences and key actions will drive long term loyalty and increased share of wallet across all customer touch points. Drive continuous improvements in survey content, focus efforts on the key drivers of loyalty, and increase enterprise awareness through training and communication efforts.

• Maintains accountability with True Voice Program (TVP) dealer onboarding goals and deliverables. Communicates with and coordinates dealer and internal support resources to troubleshoot issues with survey alerts and data dashboards. Analyzes and critiques post program results to determine if goals were met; recommends alternative action plans.

• Works as a team with dealer and market research consultant to gain maximum benefit from company resources. Directs data quality review and audit processes.

• Other duties as assigned by Caterpillar management from time-to-time.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Considerations For Top Candidates:

• Bachelor’s degree or equivalent experience in business, marketing, market research, marketing analytics, or market development roles

• Excellent communication, presentation, and analytical skills
  Preferred experience in market research or voice of customer research

• Preferred experience in define, design, execute and analyze market research

• Preferred experience with quantitative and qualitative analyses

Top Candidates Will Also Have:

• Industry knowledge (B2B preferred)

• Knowledge of Caterpillar product line, product applications, or aftermarket programs

• Ability to fulfill individual role by delivering high quality work in a timely manner while interacting with and supporting the team effectively

• Ability to work effectively in the global environment with many different cultures represented is critical to the success of this position.

• Project facilitation and consensus building

• Technical competence (various software /platforms). Qualtrics experience preferred.

• Project management experience

• Data fluency, experience with data analysis and collaboration with Analytics teams

• Customer feedback experience

• High emotional intelligence

Additional Info:

• This position may require up to 15% domestic travel.

• This position can be based out of Chicago IL or Peoria IL

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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