Marketing Communications Specialist

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

• About EPD

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Role Definition

As an Electric Power (EP) Marketing Communications Specialist, you will be responsible for creating the marketing materials that communicate the value of EP Business Development to our customers, dealers and business partners.  You will manage communications, training events (virtual/in person), and internal content creation for all EP Business Development initiatives, helping the team drive tremendous value for our customers through our Integrated Customer Offerings (ICOs)

Responsibilities

• Support the Business Development team with marketing content that communicates the value of Business Development and ICOs to dealers and customers. 

• Supports day-to-day sales activities by providing information and assistance to customers and internal organizations.

• Leverage your creative writing and content creation (graphics and video) skills to develop and maintain marketing materials and internal/external communications.  This includes but is not limited to newsletters, videos, brochures, websites, training materials, software release notes, outage notifications, etc.

• Analyze and measure data and key insights to enhance and optimize future content and communication channels based on audience engagement and trends.

• Coordinate and facilitate internal and external training events, bringing back critical VOC & VOD back to the enterprise.

• Support Industry Events

• Manage the customer and dealer feedback process to document, drive and communicate deployment of ICOs based on customer needs.

• Create and communicate monthly sales reports to division leadership.

• Participate in sales and marketing strategy projects.

• Proficiency in Microsoft Office 365 applications (Outlook, Excel, Word, Powerpoint, Teams, Sharepoint)

Skill Descriptors
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:

• Communicates the importance of customer needs/expectations and commits to resolving them.

• Researches and verifies customer needs and expectations.

• Solicits customer satisfaction feedback and acts on improvement opportunities.

• Helps link organizational objectives to customer needs and expectations.

• Meets regularly with customers to understand their wants, needs and expectations.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Basic Understanding:

• Demonstrates a basic understanding of the concept of collaborative processes.

• Explains the concept of collaboration as applicable to organizations.

• Provides examples of how collaboration has helped achieve organizational goals.

• Contrasts collaborative with competitive operating styles in organizations.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level Working Knowledge:

• Shares ideas and is open to other opinions and views.

• Analyzes own assignments and work environment for creative changes.

• Exhibits interest in new ideas and experimentation.

• Contributes to and encourages new ideas; builds on suggestions of others.

• Explores possibilities and their viability.

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge:

• Abides by the organization's policies on promotion and marketing communications to enhance business outcomes.

• Analyzes audiences during promotional and marketing communication events, to understand their perspectives.

• Assesses alternative delivery mechanisms for promotional and marketing communications.

• Assists in the development of marketing communication materials.

• Identifies communication barriers that hinder the objectives of marketing communication and resolves them.

Additional Information

• Relocation is available for this position

• Sponsorship is not available for this position

• This role could have up to 25% domestic and international travel

• Preferred additional languages: Spanish and Portuguese

• Preferred Bachelors’ degree in marketing, communications, or related field

• This position is currently a hybrid in-office work model, requiring a 3-day weekly office presence onsite at our (location) office and remote work for the remaining days. However, work arrangements may be adjusted at any time based on business needs.

#Dallas #Texas #hiring #TX

Summary Pay Range:

$87,480.00 - $131,280.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

February 19, 2025 - February 25, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.     

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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