Marketing Communications Consultant

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Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About IPSD

Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L engines that not only power Caterpillar machines, but also power over 5000 other applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

Role Definition

We are seeking a Marking Communication Consultant. This is a critical staff role for an experienced marketer in Caterpillar’s Industrial Power Systems Division. Based in Seguin, Texas, this is a key role supporting Caterpillar and Perkins brands in engine marketing, aftermarket marketing, rental and more. Specifically, this role will be the SME (subject matter expert) for Cat aftermarket initiatives and will assist with the shaping and activation of IPSD’s marketing plans. The role will assist with marketing initiatives globally.

What You Will Do:

• Serve as the subject matter expert for Cat aftermarket initiatives, supporting the shaping and activation of IPSD marketing plans.

• Develop, manage, and execute campaign activation efforts across marketing initiatives.

• Lead and support successful marketing programs by managing key project tasks, timelines, and deliverables.

• Apply expertise in campaign/project management, Workfront, digital marketing, and creative development to deliver measurable results.

• Support Caterpillar and Perkins brand marketing efforts across engine marketing, aftermarket marketing, rental, and related initiatives.

• Leverage knowledge of Caterpillar products, services, industries, and customers, especially applications involving medium and large engines.

• Collaborate across the enterprise matrix to support broad-based marketing efforts and align with business priorities.

• Create and implement campaigns that optimize channel activation, strengthen marketing communications, and demonstrate business impact.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Extensive Experience:

• Facilitates creation of the 'right' products and services to resolve customer business issues.

• Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.

• Advises others on creating customer focused environments in various scenarios.

• Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.

• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.

• Communicates and models the criticality of customer focus as an organizational strategy.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Level Working Knowledge:

• Demonstrates experience participating in productive collaborative processes.

• Under guidance, initiates collaborative meetings.

• Assists in communicating shared goals with diverse groups and parties.

• Helps promote collaboration across generations, functions, regions, and levels.

• Helps solve business problems and meet business goals through collaborative processes.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Level Extensive Experience:

• Maintains balance between innovation and pragmatism.

• Challenges accepted ways of operating.

• Monitors innovations in field and explores usefulness in own function

• Encourages, solicits, and rewards imaginative ideas.

• Supports experimentation and accepts occasional setbacks or failures.

• Finds new ways to approach problems.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Level Basic Understanding:

• Explains how a sense of competition with industry counterparts can motivate greater productivity.

• Identifies the key elements of the business strategy.

• Demonstrates the ability to articulate how own work supports the business strategy.

• Seeks help to clarify elements of the strategy that are beyond the group's influence.

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Level Extensive Experience:

• Analyzes the psychology of marketing communication and incorporates the routes to persuasion in the marketing plan.

• Compares and contrasts the benefits and drawbacks of different types of marketing communication techniques.

• Delivers various promotional and marketing communications that engage the target audience, respond to their questions and concerns and produce specific outcomes and impact.

• Develops a clear and complete understanding of needs and problems through careful listening, probing, reflecting, and summarizing.

• Develops a marketing communication strategy that focuses on promoting the distinctive value proposition of the product or service being offered.

• Guides the team members in developing a marketing communication plan and strategy.

What Sets You Apart:

• Bilingual proficiency in English and Spanish is preferred but not required.

• Experience with LinkedIn Sales Navigator and/or Account based marketing

• Experience with marketing and communications

Additional Information:

• Relocation assistance is not available

• Sponsorship is not available

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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