Global Social Media Strategist

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar’s Global Construction & Infrastructure (GCI) division is hiring a Global Social Media Content Strategist who will develop global social media content, shape the future of our social marketing capabilities, and act as the go-to-expert across the Construction Industries (CI) segment. As a part of the CI Marketing Center of Excellence, this customer-focused, innovative thinker will also unite regional social media owners to ensure strategic alignment and coordination worldwide. If you are passionate about social media marketing, committed to community-building, and eager to be part of a dynamic and innovative team, we encourage you to apply for this exciting opportunity today!

JOB PURPOSE: The Global Social Media Content Strategist is primarily responsible for developing and directing the overall planning, management, coordination, and execution of social strategy and content for Construction Industries (CI). Your focus will be on promoting CI products, attachments, and technologies and building brand relevance by planning and strategizing social media campaigns that increase engagement and inspire action.

JOB DUTIES:

Global CI Content Strategy & Execution

• Build and maintain strong relationships with CI social leads worldwide, serving as a go-to resource for best practices and champion for social media innovation within CI. Bring together regional social marketing owners across CI to ensure strategic alignment and coordinated efforts. Serve as a SME, consultant, and point of contact for regional teams, as needed.

• Work with team strategy lead to align content strategies and editorial calendars to CI business goals in order to show strategic growth in key KPIs for CI social media worldwide. Conduct research and collaborate with global teams to understand and document unique social marketing needs, opportunities, and regional variances across different countries.

• Partner with regional marketing teams, product groups, product content teams, and retail teams to develop and communicate monthly packages of social media content across all CI regional marketing teams and dealers that align with enterprise social vision and global CI social media strategy, compliment other CI marketing efforts, and drive toward a consistent global CI social media customer experience. This includes managing translations in multiple languages.

• Regularly analyze global social media metrics and utilize insights to recommend enhancements to our strategies. Engage in ongoing testing and optimization to continually refine and advance social media initiatives. Provide regular, valuable and actionable insights to CI social leads.

• Evolve and expand our social marketing strategies by identifying new and innovative opportunities and tactics beyond current efforts, researching emerging global trends, and participating in social advisory groups.

• Manage agency team members, a portfolio of projects, and annual budget.

Team Communications:

• Act as the GCI division champion for social media and community engagement, driving enthusiasm and effectively communicating with internal stakeholders and our dealer network. Keep everyone informed and energized about developments and opportunities within the social media landscape.

• Envision, develop, implement, and optimize social media marketing capabilities within CI by developing social media marketing best practices, delivering ongoing training, facilitating collaborative workshops, and providing strategic consultation to regional marketing teams globally. Stay up to date on social media best practices, channels, tools, and training both internally and externally.

• Work with enterprise and business unit partners to curate and streamline communication of content for CI social leads worldwide. Provide valuable business unit insights to enterprise and business unit partners to further collaboration and advocate for CI social media goals.

• Maintain playbooks and documentation of team best practices and processes.

What You Have (Skills & Experience)

• Progressive work experience in roles leading/managing social marketing and content efforts.

• Experience working on large/complex digital marketing initiatives and/or working with large brands/complex organizations.

• Promotion & Marketing Communications: Experience leading or managing CX/UX strategy efforts, digital marketing strategies, communication and content strategies, website development, email marketing, marketing automation, and/or digital analytics.

• Collaboration: Experience developing and managing programs, leading cross-functional teams, and working across internal and external business partners.

• Vendor/Supplier Management: Demonstrated experience leading, deploying and enhancing successful customer-facing websites or comparable digital channels.

• Strategic Thinking: A deep understanding of each social channel and why/how different target audiences use them, as well as knowing how to translate the brand’s positioning.

• Effective Communication: Always focused on matching the right message to the audience; Ability to take complex digital concepts and translate into language appropriate for executive leadership, management and project team members.

• Creativity: Experience developing and delivering persuasive presentations, recommendations, proposals and business cases that inspire action.

Top Candidates Will Also Have:

• Ability to produce cutting edge and trendy content ideas and bring them to life.

• Passion for customer-centric marketing and how engaging, relevant, and timely content increases brand awareness and aids sales efforts.

• A natural strategist – always wanting to dig deeper into root causes, and skilled as an active listener.

• Comfortable making, communicating and defending large-scale, strategic, data-driven decisions.

• Skilled at problem solving and proposing creative/non-traditional solutions to problems.

• Demonstrated ability to influence peers, stakeholders, leaders, dealer personnel and customers.

• Exceptional organizational, analytical and project management skills.

• Knowledge of social planning and scheduling platforms such as Sprout, Percolate, Brandwatch, and Meta Business Suite are desired.  

• Construction industry experience.

Additional Information:

• This role can be located in Cary, NC; Peoria, IL or Chicago, IL.

• Domestic relocation assistance is available

• Caterpillar operates in a hybrid work environment, requiring 3 days per week of onsite, in-office work. This is NOT a remote position.

• Global travel up to 25%  

Summary Pay Range:

$126,000.00 - $189,000.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Annual incentive bonus plan*

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

*Subject to annual eligibility and incentive plan guidelines .

Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

January 22, 2025 - February 4, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.     

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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