Product Application Specialist

Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Step into the dynamic role of a Senior Product Consultant for Large Track Type Tractors (LTTT), where your decisions and recommendations will drive the division's business goals and secure its long-term leadership. In this exciting position, you'll be recognized as an expert in the LTTT business segment and machine applications. You'll act as a vital link between the Product Value Stream and the Regional Go-To-Market Sales Teams, ensuring seamless communication and collaboration. Your work will enable the success of Cat and Dealer sales teams to achieve targets and will support customers in ensuring they receive the most value from their Cat LTTT machines.

As the strategic marketing lead, you'll influence and execute the New Product Introduction (NPI) process and serve as the Resource Industry (RI) commercial representative on the Product Value Stream (PVS) NPI team. You will develop and communicate the global critical customer requirements and product functional specifications that feed into the LTTT NPI process. Get ready to make a significant impact and lead the charge in shaping the future of Large Track Type Tractors!

What you will do:
Make market-driven recommendations on Percent Industry Sales (PINS), units and growth strategies across Mining and Construction industries to achieve PINS and revenue targets globally.
Support the development of defined value selling capabilities and marketing programs to achieve a plan for machine unit & volume targets, PINS objectives and price realization globally.
Lead global product initiatives for OPACC improvement and price/value assessments.

Lead price/value positioning projects spanning across regions and global price realization targets.
Lead analysis and maintain an understanding of key competitors’ machine offerings and global merchandising strengths, weaknesses and tactics.
Be the “Go to person” for issues related to achieving sales plan (Pricing, Product, availability, coverage).

Be the Global Voice of Market input to the WW Product Value Stream Manager and LTTT NPI process.

Execute the Commercial and Marketing NPI workstream deliverables within given NPI programs.

Manage and remain up to date with new industry trends, changing technology and regulations affecting the competitive environment.

Act as the Value Selling champion for LTTT, ensuring the competitive position of Cat LTTT products can be communicated and demonstrated in the sales process to meet customer needs and win.

Develop and deploy product application and value selling training to Cat, Dealer and customer audiences.

Consult with Cat, Dealer and Customer stakeholders on machine selection, operation and application.

What skills you will have:

Technical Excellence: Extensive experience in product, commercial, or product support functions. Demonstrate creativity, foresight, business judgment and outstanding machine application or marketing/distribution knowledge.

Customer Focus: Knowledge of the critical customer requirements, values and practices that align customer needs and satisfaction to business decisions and ability to leverage that information in creating customized customer solutions.
Products and Services: Knowledge of Caterpillar products, services and go to market approach; ability to apply knowledge of product and services to diverse situations.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications: Must communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations. Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences.

Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization, with Dealers and clients in a constructive and collaborative manner.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

Additional Information:

The primary location for this position is Peoria, IL.

This position may require 30 - 40 % travel.

Summary Pay Range:

$123,480.00 - $185,280.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Annual incentive bonus plan*

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

*Subject to annual eligibility and incentive plan guidelines .

Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

December 11, 2024 - January 12, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.     

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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