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Administrative Support – Mast@2X

Administrative Support

Program Manager - Go To Market

Location Peoria, Illinois, United States of America / Cary, North Carolina, United States of America / Irving, Texas, United States of America
Date Posted
Contract Type
Job Type Regular
Requisition ID R0000183808

Career Area:

Administrative Support

Job Description:

The Go-to-Market Program Manager drives Construction Industries Sales-to-Users growth by driving execution of the Go-to-Market process for all digital, financial, and marketing products that connect with Construction Industries customers. This critical leadership role will cultivate and lead a multi-faceted, cross-functional team to support the implementation and execution of the Go-To-Market process across the division and its enterprise partners.


This role owns the Go-To-Market process and provides clear visibility to any/all Construction Industries Services Division (CISD) GTM projects planned or in-flight, including regular stakeholder updates across the division and its enterprise partners. You will be responsible for creating and maintaining safe source documentation, templates, and training materials for the process and will also be responsible for training CISD and enterprise partners on the Go-To-Market Process, gaining consensus from a variety of disciplines on appropriate plans that align with a holistic customer experience across all customer touch points. 

  • Partner with CISD (Services Development, Sales Support & Sales Execution), Cat Digital, Marketing & Brand and Cat Financial to ensure Go-To-Market plans are developed and executed for all services applicable to Construction Industry customers

  • Help develop an Integrated Commercial Strategy for Retail, Small Core, and Core customers leveraging product, process, price, place and promotion touchpoints within CISD, Cat Financial, Marketing & Brand and Cat Digital

  • Ensure Go-To-Market projects will drive CI customer digital activation online with a focus on achieving targets for % active customers online across, Cat Central & Catpeijian


  • 4-year College or University Degree

  • 8+ years progressively responsible job-related experience in marketing and project leadership

  • Project management experience

  • Process development experience

  • Data analysis experience


  • Project management or Six-Sigma black belt certification

  • Previous experience in parts Marketing & Sales

  • New Product / Service Introduction team lead experience developing new commercial offerings

  • The ability to manage ambiguity, work autonomously and multi-task in an agile and fast-paced environment

  • Thorough knowledge of Dealer network, parts products, product applications, services and supporting systems

  • Excellent interpersonal, influencing and communication skills to lead change, professionally challenge traditional thinking, drive innovation in products and services (including digital), coach and development team members, effectively work alongside key business partners (internal and external) and ensure that the team is focused on driving results


  • Travel requirements can be up to 30%

  • Locations: Dallas, TX; Peoria, IL; Cary, NC

  • Relocation assistance is available for this role if relocating to Dallas, TX

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

Your Work Shapes the World

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.

Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O.  As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at .

#LI #hiring

Relocation is available for this position.

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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