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Marketing Sales Product Support Card@2X

Marketing / Sales / Product Support

Product Marketing Consultant (Paving)

Location Singapore, Singapore
Date Posted
Contract Type Full time
Job Type Regular
Requisition ID R0000158166

Career Area:

Marketing / Sales / Product Support

Job Description:

The key role of this assignment is that of an individual contributor who is beginning to develop a reputation as an expert in a specific business segment/specialty area and as one of the best in the company. Individuals demonstrate creativity, foresight, business judgement and outstanding machine application or marketing/distribution knowledge along with the sensitivity to company and customer financial impact. Incumbents are gaining knowledge, recognition and expertise to influence market requirements, trends and agency regulations.

Continuing to develop applications experience, life cycle cost knowledge of dealers’ and customers’ application, industry and marketplace needs. Provides consulting and project services covering NPI, market and distribution needs to stimulate breakthrough solutions that would help in market leadership. Works along with senior management in planning major programs and objectives for the Division. Incumbents are beginning to gain experience in providing direction for future product; distribution and industry needs and continue to improve their skills at sharing this expertise at higher industry levels with business unit management.

Position works independently with considerable freedom of action and is broadly subject to functional policies and ultimate goals. Manages the compliance of its own assignments and keeps up to date with new industry trends, changing technology and regulations affecting the competitive environment.

At this level, leadership skills and the ability to sell ideas are being developed, either as an individual performer or as the principal contributor to or leader of a generally small group/task force of technical or marketing people. Must communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations.

Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences. Good human relations skills are required to develop a collaborative/cooperative work relationship with others inside and outside the business unit. Generally requires extensive travel to understand regional business conditions. Incumbent is developing expertise within government agencies, national associations, dealers and customer groups.

A responsibility of this position is sharing knowledge and experience as a contributor to Caterpillar’s Knowledge Management initiative. This involvement will be on a regional basis supporting product groups, corporate processes and/or dealer knowledge sharing processes. This position will likely be a member of a component, product, process or industry “Community of Practice” within the Knowledge Network. In this role the incumbent will have the accountability for documenting key elements of this position and sharing it within the realm of the Knowledge Network.


Requires a college degree or equivalent experience with 7-10 years of specific industry experience in order to gain recognition as a Divisional and company expert. Should have broad business background, specific long-term industry knowledge and excellent communication skills. Must be able to deal with sensitive issues, mentor and coach, and/or persuade others on new methods of equipment application, new technology and distribution methods.


Caterpillar is an Equal Opportunity Employer (EEO).

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