Digital Consultant

Beschreibung

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Digital Media Strategist, Enterprise Media Platforms:

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Role Summary:

We are seeking a dynamic and visionary Digital Media Strategist to lead enterprise paid media strategy and manage our global advertising platforms for Caterpillar. This strategist is responsible for establishing enterprise-wide media standards, best practices, platform operations, measurement frameworks, and optimization strategies across key global media platforms including Google Ads, Microsoft (Bing), SA/DV/CM 360, paid social, programmatic, and emerging media technologies.

This individual will partner closely with business units, marketing teams, analytics teams, agencies, and platform partners to drive media effectiveness, operational excellence, and continuous optimization. The role serves as the strategic lead for enterprise paid media performance while also overseeing the day-to-day operations, troubleshooting, and administration of media platforms.

What You Will Do:

• Understand business unit objectives and lead the development of enterprise digital media strategies.

• Serve as the enterprise lead and SME for paid digital media strategy, platforms, and operational best practices.

• Develop and maintain enterprise-wide standards, naming conventions, campaign structures, tagging requirements, audience strategies, and measurement frameworks.

• Partner with agency partners to support onboarding and provide training aligned to established strategies.

• Serve as a subject matter expert on digital paid media, providing guidance and best practices to internal teams and agency partners.

• Collaborate with social ad platform and governance teams to define media best practices, benchmarks, keyword and audience strategies, and ongoing optimizations.

• Own the operational management and administration of enterprise media platforms.

• Lead troubleshooting and resolution of platform issues, campaign delivery problems, tracking discrepancies, feed issues, and operational escalations.

• Monitor platform health, performance, compliance, and operational efficiency across global markets and business units.

• Oversee daily operations of ad platforms to ensure agencies have access to required data connections and tools

• Establish scalable processes and best practices across search, display, video, programmatic, paid social, and emerging digital media channels.

• Guide business units on media planning, activation strategies, optimization opportunities, and platform capabilities.

• Evaluate and recommend new media technologies, platform enhancements, automation opportunities, and AI-driven capabilities.

• Provide strategic oversight and direction to media agencies to ensure alignment with enterprise standards and business objectives.

• Review agency performance, media execution quality, and optimization strategies to drive accountability and continuous improvement.

• Analyze campaign, platform, and portfolio performance to identify trends, insights, and opportunities for improvement.

• Drive ongoing optimization initiatives across bidding strategies, audience targeting, creative performance, and channel mix.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• Bachelor’s degree, preferably in business, marketing/marketing communications or digital field or equivalent working experience

• Experience in digital media strategy, media operations, programmatic advertising, or paid media management.

• Deep expertise with enterprise media platforms including Google Ads, Bing Ads, CM360/DV360/SA360, Meta, LinkedIn, X, etc.

• Experience managing enterprise-scale paid media programs across multiple business units, brands, or global markets.

• Strong analytical, problem-solving, troubleshooting, and communication skills.

• Experience with media automation, feed management, bid strategies, audience platforms, and marketing technology ecosystems preferred.

• Google Ads Platform Certification

• This role is client-facing and requires strong interpersonal, verbal, and written communication skills

• Proven success in driving results-oriented marketing and advertising strategies, and the ability to proactively identify opportunities for improvement and optimization

• B2B and B2C experience, working with large brands/complex organizations

• Organization skills, able to prioritize workload and meet deadlines in a fast-paced environment

• Analytical/Problem solving skills

• Project Management skills

• Exceptional client services and support skills.

• Active Learner/self-learner, eager to learn new applications and technologies

• Experience building & maintaining internal communications & process

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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